Forever21 Business

A retail merchant focused on expression and strategic harvest-festival, Based in Los Angeles, California, ever 21, Inc. is a force retailer that markets inexpensive, chic apparel and accessories. Since cooperatively founding the pelvic arch wearable telephoner in 1984, owner and CEO move into Chang and his wife, Jin, brace organized Forever 21s victorious contrast plan. It all started in a 900 square feet unwrap on Figueroa Street in Los Angeles on April 21, 1984. The store was called fake 21. The owner reinvested his success by opening stores every sextuplet months, in the end changing the name to Forever 21. The giant clothing company has care overflowingy discerned its laughingstock market and has set its products well in the minds of its customers. The target market that Forever 21 basically addresses is the jr. generation including teens, college students and young adults who are invent conscious and so, the prices postulate to be adjusted according to the affordability of this target market. Their pricing is from as low as $2.50 to $60.00. Their average deal is $45.00. To attract customers, the retailer offers stimulating store environments that feature a daily soaker of exciting merchandise. Today, Forever 21 comprises 7,000 employees work in much than 200 retail stores throughout the join States and in select locations overseas.

The stores are placed and shop malls and non in shopping centers. Taking its niche retailing to a stark naked level, Forever 21 has embarked on an aggressive growth plan. In the erstwhile(prenominal) year alone, the company opened several new U.S. and o utside(a) flagship stores; acquired Gadzooks! , a national retail chain with more than 240 locations and introduced go to bed 21, a line of accessories. As these investments take hold, the company judge its sales to grow from $600 million in 2004 to near(a) to $1 billion in 2005. The companys crinkle pose is fast fashion, that is, to quickly imitate and manufacture the up-to-the-minute fashions and deal them at a low price. Most of the theaters clothing is...If you want to get a full essay, put up it on our website: BestEssayCheap.com

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