Base Erosion and profit Shifting Essay Example | Topics and Well Written Essays - 500 words

Base Erosion and profit Shifting - Essay Example With the view of the OECD, the BEPS is not the main problem created by the companies in the respective countries instead, it is the rules in the taxation that is the problem. The OECD openly blames the countries for having the wrong rules for the business making the business to have difficulties. The OECD is majorly against the harmful taxation in the competition in the field of business. The BEPS has got a number of results in the business mostly in the combination of its strategies both at home and at the host countries hence this will make the domestic tax to be levied. This will also affect the domestic tax systems whereby the income will be taxed by more than one jurisdiction in the domestic level hence creating double taxation. As stated early, gaps will also be introduced by the BEPS making the income not to be taxed. In the process, there will be winners and losers whereby the developing countries will also face challenges in regard to the BEPS because of their poor national legal and business platforms concerning taxation. They will need supporting groups like the Global Fora on the treaties of tax to help them in developing the countries. With the BEPS action plan, there will be an improvement of the tax standards internationally in the principles of Coherence, Transparency, and Substance. We as citizens will benefit from the digital economy which will be improved by the BEPS. This will also lead to innovation in the developing countries making them to drastically improve with the help of the action plan.

Assignmentbiology questions to answer Essay Example | Topics and Well Written Essays - 1250 words

Assignmentbiology questions to answer - Essay Example In starch, all the glucose repeat units are oriented in the same direction. But in cellulose, each successive glucose unit is rotated 180 degrees around the axis of the polymer backbone chain, relative to the last repeat unit. Cellulose contains beta linkage and enzymes cannot act upon this linkage, thus maintains the structural integrity, whereas Starch contains alpha acetal linkage. Enzyme can act upon this linkage to produce amulose and amylopectin thereby releasing glucose, source of energy. c. Alpha-glycosidic bond and beta-glycosidic bond d. Amylase acts specifically upon alpha acetal linkage (present in starch). The linkages in celluloses are beta-acetal on which amylase cant act. 2. a- tick mark b- cross mark 3. Calcium- gives strength to the bones Iron- Is an important element in hemoglobin, responsible for oxygen transfer. Phosphate- necessary element in

Localize your product to globalize your business

Localize your product to globalize your business LOCALIZE YOUR PRODUCT TO GLOBALIZE YOUR BUSINESS. OBJECTIVES:- Analyze how should be the Structure and Capacity of Firm to explore a localized product to global market Evaluate the Demand of the product in the particular country where the firm wants to explore. To Know the benefits from the global business that placing the placing the actual importance of a product. To Understand the Local and Global legal terms and conditions to access or for trading a product to global market. Analyzing the Local and global Market competitors and upcoming problems with similar products in Price, Reliability and quality. Critically analyze the Barriers to growth for small firms. 3. Context :- The main purpose to choose this topic because, as the Author is from a Business background family, owning a group called RGS GROUP FIRMS which deals with Manufacturing Micro nutrient and Fertilizers products with fully fledged and localized in the Indian Market, Author main aim is to Explore the Business which is presently in INDIA to other countries with help of there Localized products to global Market for which author is taking the help of this Dissertation. The intention of doing this study is to grab the information is how to launch a localized product outside the country and Author personal interest is to improve his business status to globe with the help of this research on above topic. Literature Review:- The literature review is focused in areas related to innovative product development for sustainable competitive advantage. The essentials for the product development would involve market segmentation, innovation, capacity of the firm, need for skill (Knowledge) and research and development to globalize a product. The literature review aims to conclude with a framework for business strategy intending to enhance product development. Some people are given a survey to complete to gauge their reaction on globalization of a localized product to other countries, who have placed different importance in there concepts. Which are as below. According to KENECHI OHMAE in his book THE NEXT GLOBAL STAGE published in 2005 he said that Effective communication always depend on the non existence of borders. It was one thing when communication was predominantly physical. If a person wanted to go from A to B or send something there, be it is a letter or product , the inter force of gravity often slowed the process down. Slowness of movement was futured added to by border checkpoints, the need for visas and passport control not to mention custom exercise inspection. People viewed these as obstacles and deterrents. Critical points in the process of Expansion of a Firm:- According to EDITH PENROSE in his book THE THEORY OF THE GROWTH OF THE FIRM, when a firm is relatively small the division of managerial labor will not be extensively and the most important decision are sometimes made by only one man. As the firm grows it reaches a point where a change in its managerial structure must take place because of the necessity, if growth is to continue of subdividing the managerial tasks and especially of decentralizing managerial decision making. The Small Firm and international Business Strategy decisions:- Market Entry:- Dawes (1995) acknowledges that for small business moving from the confines of a domestic market to market across national boundaries which may comprise one or more international markets can be a daunting prospect. He acknowledges that there are a number of reasons why companies do decide to internationalize their operations and the reasons are identified. Johnson and wiedersheim -Paul (1975), Bikey and Teaser (1977), Cavusgil (1980) and Czinkota (1982) all put forward export development models, discussed. Which they see as the export behaviour theories of small firms PRODUCT:-. The architecture of the product is defined not only by the decomposition of the complete product into elemental components, but also by the interaction between these components. The interactions, System architecture design principles suggest ways to plan architectures with minimal interactions across sub-systems, maximizing architecture interactions has been accomplished using matrix—based methods. Analysis such of such patterns may be used to suggest clusters forming effective product modules. (Alexander 1964). EXPORTING:- In its basic form exporting can be defined as selling goods or services from one country to another. There is distinction with in the exporting approach between an indirect handling of product and services involving export houses and joint marketing methods and direct handling of product and services agents and distributors. Indirect exporting of a product involves the use of intermediaries, usually in the firms own country and in response to requests for the firms product or services from abroad. For small firm with little experience if international business, this usually the beginning of a firms move to direct exporting. The handling of the export order may then be carried out by export houses whose business is handling or financing or international trade (Hibbert 1989). The houses provide a comprehensive export service which covers principal involvement in the export activities namely arranging the sale of the product or services and dealing with paperwork and administration. ENTRY ANALYSIS:- If the small firm is to approach exporting in an entry strategy basis the small firm will need to determine sales projections with the detailed costing information. The costing will need to cover existing operation in the business that will be involved in an exporting programme. The costing may well involve sensitivity analysis to determine effect on sale trends etc given specific scenarios Eg Currency fluctuations, (Chuck C Y Kwok 1987). MAKING GLOBAL PRODUCT:- Robin.K and Beebe.N in order to make products that appeal to customers in different parts of the world many companies are finding that they need to develop a deep under standing of consumers in the different parts of the world. (Robin.K and Beebe. N). GOING GLOBAL TO ADD CAPACITY TO A FIRM:- Perhaps the most common reason companies â€Å"go global† with product development to expand their capacity in other words , to add skill , Knowledge, expertise and the infrastructure that can help them develop more and better products. The following below are some of the Globalization strategy to shape the firm. Finding more skilled hands to do the routine work. Finding resources that can extend and complement your product development work. Increasing your access to special competencies. Acquiring special skills that out or in source vendors may do better than you. DECIDING WHERE TO GO WHEN YOU GO GLOBAL:- Most firms began to globalize their product development activities in order to exploit low cost suppliers or global markets. They stick with the globalization to reap the benefits of additional skills and capacities. (Robin.K and Beebe. N). Knowledge of the country and its international context:- (Thinking Globally and Managing globally) The implementation of localised management is dependent upon effective local knowledge. National geography and history, local political and economic management, technological development and socio cultural features. The international context within which the country may be placed; for instance: Whether the country is categorized as traditional or Third World; developing, or a lesser Developed Country (LDC), or industrialized. (Tony morden, (European Business Review). Standardizations and Product Category:- (Brand Globally but Advertise locally) Several of the reported empirical studies have noted that brand and advertising Standardization is a function of product category. Still and Hill (1984) found brand standardization in 76 percent of pharmaceutical products, but in only 60 percent of the food products. Boddewyn and Hansen (1976) found standardized branding practice to be highest for consumer durables. (Dennis M. Sandler and David Shani). Developing Local Product to a Global Market:- A firm can take advantage of large scale production and distribution and a global reputation yet successfully accommodate local market idiosyncrasies. The key to an effective marketing strategy is to understand and capitalize upon unique market characteristics of different cultures and sub-cultures. Successful development of international product and marketing strategies lies in being global and acting local. The proponents of global marketing strategy have displayed a strong insensitively to largely varying local needs, wants and behaviors. The implementation of being global and acting local begins with understanding consumer behaviors and at the macro level, international markets. (James Wills, A. Coskun Samll and Laurence Jacobs). Research in international new product development Current understanding and future imperatives:- This has been an observable trend that has posed both difficulties and opportunities for host of the business in both product manufacturing and service sectors. In the context of innovation and more specially, localized product development , organizations have had a grapple with more demanding regional and global customers and rising a level of international competition , suppliers and global customers and rising the level of international competition, suppliers and resource markets , Realistically firms that seek to excel cannot ignore these challenges. Instead they can ensure survival by capitalizing on internationalization opportunities. In order to create value for international or global customers need to formulate and implement appropriate product development strategies and process to meet the needs and demands of international markets. There is growing concern that strategies, structures and processes for developing and commercializing new technologies for domestic market may not be entirely suitable to meet the demands of the business serving international market.

Indian Temple Mound Essay -- Essays Papers

Indian Temple Mound In the heart of downtown Fort Walton Beach, Florida lies a magnificent hill of earth created by prehistoric Native Americans as a political and religious center. Built about 1,400 AD, this structure of earth is known today as The Indian Temple Mound. This temple mound represents one of the most outstanding artifacts left by the early inhabitants of the area. Not only is it thought to be the largest mound located on saltwater, but also it could possibly be one of the largest prehistoric earthworks on the Gulf Coast. Many events that took place so long ago in the past have been discovered due to the objects found in this mound. In 1961, The Indian Temple Mound Museum was built. This museum was the first municipally owned museum in the State of Florida. Today the museum has a two-dollar charge to enter, yet it has become one of leading recreational factors in which draws people from around the world to the area of Fort Walton Beach, Florida. The museum houses interpretive exhibits depicting 10,000 years of Native American occupation. Over 6,000 artifacts of bone, stone, clay, and shell are found within this museum, as well as the largest collection of Fort Walton Period ceramics in the Southeastern United States. Although every artifact present in The Indian Temple Mound Museum offers clear evidence of cultural sophistication and artistic skill, the more interesting artifacts I encountered were the Ware Human Effigy Urn, the Buck Burial Mound Urn...

10 examples of political rhetoric Essay

1. â€Å"Medicare is the binding commitment of a caring society.† In President Bush’s State of the Union Address, he describes what medicare is to the public. I honestly cannot make any sense of this statement. It sounds like he is trying to make Medicare into something it is not. It appears that Mr. Bush is just trying to sound intelligent in my opinion. 2. â€Å"Axis of evil† This is the term by which President Bush refers to North Korea, Iraq, and Iran; he uses this term so people will associate these countries with â€Å"evil†. He is giving enemies a name that makes them look worse to the public. 3. â€Å"Weapons of mass destruction† President Bush uses this term to make the atomic/nuclear weapons that Iraq supposedly possesses seem more intimidating to the public. He is literally trying to scare people with this rhetoric. After people hear and believe this phrase, any action that Bush chooses to carry out on Iraq will seem justifiable. 4. â€Å"Evil doers† Rather than naming the specific people or group he is speaking of (such as Osama bin-Laden or members of the Al-Qaeda network), Bush refers to them as â€Å"evil doers†, which is a very emotionally charged phrase, used to ensure that the public share his sentiments toward the â€Å"evil doers†. 5. â€Å"Shuttle contingency† Before NASA was positive that the shuttle Columbia had exploded, the situation was referred to as a â€Å"contingency† (a possible emergency). 6. â€Å"Inner-city areas† 99% of the time the phrase â€Å"inner-city area† is used; it is referring to an African-American or Hispanic neighborhood. They use this term because it’s more â€Å"politically correct†. 7. â€Å"Equal Opportunity† This term is used usually when one minority is, in reality, getting preferential treatment in order to make things â€Å"equal†. 8. â€Å"War on Terror† This phrase is used to imply that the U.S.A. is targeting possible or actual terrorists and more than ready for war with them. 9. â€Å"War on Drugs† This phrase is used to imply stricter drug policies on people and places by longer prison sentences, mandatory minimums, and many other tougher penalties for drug offenders. 10. â€Å"Third World Nation† When someone refers to a â€Å"third world nation†, they are referring to a rather poor, â€Å"underdeveloped† nation.

An Investigation Into the Language Used in Childrens Advertising

An Investigation into the Language used in Children’s Advertising Contents Hypothesis Introduction Methodology Analysis Conclusion Evaluation Bibliography Appendix Hypothesis In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents. Introduction I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls.I hope that I can also draw on my own early experiences to help me with some of my conclusions. When I was 4 years old I wanted the new ‘Baby Born’ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her. I remember c learly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak.I was never sure why she did this but I did find it amusing. I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not. The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women.The 1979 study found that quite often even if the product was seen as female, most girl targeted ad’s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didn’t warrant the recommendation of a man. Studies found that peop le respond better to male voices than female voices. I have read some studies on children’s’ advertising and a book on advertising (see Bibliography) and the findings of these made me interested in finding out whether modern advertising supports the findings of these studies. ‘Children learn personality and behaviour patterns through the imitation of their own parents attitudes and behaviours and will acquire the patterns of behaviour more rapidly where there is an attractive model whose behaviour is rewarded’’ (Smith, 1994). As part of my work I am looking at whether my adverts support traditional gender roles. Methodology I will watch advertisements on children’s television channels. The channels I am going to be watching are Nickelodeon and Nick Junior.To carry out my investigation I needed data and the only way for me to collect this was to watch children’s’ TV, record the advertisements, transcribe them and then analyse my findings. My transcriptions have been included in my Appendix. To ensure that my data and any conclusions drawn from analysing it are valid I have used actual adverts and transcribed them carefully, and not made up any of my findings. I must not over generalise as it is easy to assume that what I find from my transcriptions is true of all advertisements and this is incorrect as all adverts are different.To analyse my data I am going to look at pragmatics and grammar. I may also make observations on lexis and semantics. I decided to analyse my data this way because I am looking at the language of advertising, i. e. the words and how they are used and also how it influences and this will help me answer my key question. My data is organised by transcript and I am going to analyse each of my transcripts separately. I hope that this will give me common results that I can include in my conclusions. Analysis Transcript 1 Syllables |Total number of words | |1 |41 | |2 |16 | |3 |3 | |4 |0 | I was interested in seeing the complexity of the words used in these adverts and I looked at the number of syllables in each word in each advert.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert. Only one of the 3 syllable words is used in the main part of the advertisement which is aimed at the child, the other two are in the end part which is delivered by and directed at adults. This advert is for a Chou Chou doll that has bruises that disappear when the area is warmed up. This is going on the idea that parents make their children ‘all better’ if they are hurt.This will appeal to young girls as not only is it a doll that they can play with but it is also something they can care for and ‘make better’ themselves, just as their parents do for them. The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction.They want the responsibility of looking after something and this doll pretends that they are responsible for making it better. Depending on how old the child is, they may believe that they are actually making the doll better. Every time the sing song voice is used it is delivered in the same way, in the same tone of voice and is to the same tune. This shows prosodic features: the effect of the sing song voice followed by the child’s statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5.The language used in the advertisement along with the visual triggers are likely to create desire for the product and if the parents feel that it will encourage their children to be caring and responsible then their purchasing decisions are likely to be influenced . It does encourage caring as the child playing with the doll makes the doll better and also reinforced caring by the use of caring language such as ‘Mummy be your doctor’, ‘Mummy make me better’, ‘Here’s your medicine’ (sing song voice) and ‘I love you’ (little girl).The language in this is not openly manipulative but the constant repetition of the name of the doll, ‘Mummy make me better’ will ensure the child remembers the name of the product even if they are quite small, and will want it. By casting the little girl as the Mother figure, and using the sing song voice to indicate the little girls role i. e. ‘Mummy make me better’, ‘Mummy loves her daughter’, it encourages the child to want to take on that role. I feel that this advertisement reinforces the traditional gender behaviour patterns because the little girl playing with the doll is being encouraged to behave like a traditiona l caring mother.There would be a very different impact if the sing song voiceover was that of a man because traditionally the parent that looks after sick children is the woman. I think that the language in this advert is primarily aimed at children. However because it encourages caring behaviour it can influence the parents Grammar This advertisement uses short sentences in the beginning which are aimed at the child watching the advert and at the end it says ‘bruises disappear with warm Chou Chou Mummy Make Me Better from Zaph Creation’, this is aimed at the parents as it is a longer and more complex sentence.The words used are mostly one or two syllables, with the exception of three which are three syllables, ‘medicine’, ‘disappear’ and ‘Creation’. The use of simple words with a small number of syllables shows us that it is primarily aimed at children. The sing song voice featured in the advert uses repetition, ‘mummy make me better’, ‘mummy be your doctor’, ‘mummy make me better’, ‘mummy loves her daughter’ and ‘mummy make me better’. This emphasises the name of the product and helps whoever is listening to store the name in their memory. Pragmatics The language is simple and active rather than passive i. . shows the child ‘doing’ mummy make me better ‘here is your medicine’. Active language is involving and shows ‘doing’ rather that watching. Transcript 2 |Syllables |Total number of words | |1 |45 | |2 |7 | |3 |1 | |4 |0 |Once again I looked at the complexity of the words used. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert, with most of these being one syllable. This advert is for a digital house where the 6 pixelated girls living in it can earn points and get the best room in the hou se if they have the most points. Every pre-teen wants the best room with the best things and this is appealing to their interests. Im Queen of the house’ implies that the girl with the best room is the best and most popular out of them all. The fact that this advert is delivered mostly in song and in an American accent exaggerates its appeal because a lot of pre-teens use an American accent when they are playing because they imitate the role model in the advertisement, which in the case of this advert, is a teenage American girl. The language in this advert is aimed solely at children.It appeals directly to the interests of pre-teens. Grammar The slogan pick pick pixel chick roomies emphasised the name of the product by repeating the first sound of the product name twice before it and also by using alliteration. This advert mainly comprises of a single long sentence punctuated by one second pauses which help give the advert impact. The viewer has time to absorb one part of th e advert before the next part is delivered. Pragmatics ‘’There are lots of games to play yeah the fun never stops. ’ This will appeal to pre-teens as it is an environment over which they have full control and there are no adult figures involved, and what pre-teen hasn’t imagined or even fantasised about the fun they would like to have in a house with no adults and how late they would go to bed! It is not openly manipulative but it plays on the (rather attractive) idea of having as much fun as you want in your own house and will therefore encourage pre-teens to want this product.This makes it subtly manipulative. Transcript 3 |Syllables |Total | |1 |29 | |2 |11 | |3 |1 | |4 |1 |The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the majority of this advert, with most of these being one syllable. This is an advert is for a glittery temporary tattoo set. It openly reinforces traditional gender categories as it is clearly aimed at young girls, and girls trying to make themselves pretty and girls that are looking for the ‘wow’ factor.The language in this advert is aimed at children. Grammar This advert does use manipulative language ‘everything you need†¦Ã¢â‚¬â„¢ indicated to the watcher that they need the product instead of just wanting it and ‘wow get these great glitter tattoos’ makes them more desirable and is almost acting as a command by using an imperative – get it, get it, get it! ‘They look so cool†¦Ã¢â‚¬â„¢ all children want to be cool and will want a product that they think will make them cool. express your style’ gives the impression that this product will allow the user to be stylish by indicating that they have style and that this product will help them to express it. It is almost elliptical because it is economical with the number of words used and relies heavily on the visual accompaniment. Pragmatics It is delivered by a mature woman and shows the process of choosing and applying the tattoo. This makes the children watching the advert think that it is easy to use, fun, pretty and makes them want it.I don’t believe that the language used is a positive force because it is openly encouraging young children to want and use tattoos at an age when they are not mature enough to understand the difference between temporary and permanent tattoos. It could influence a rash decision in later life to get a permanent tattoo because they had a cool glittery one when they were young. Children are a very easy target for advertising and so are very vulnerable to suggestion. They then use their parents as an easy target for pester power.Transcript 4 |Syllables |Total number of words | |1 |34 | |2 |9 | |3 |1 | |4 |2 | The language used is simple and comprises mostly of one or two syllable w ords.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a doll that has over 80 sounds and recognises her accessories and the name you give her. This advert is delivered as if the doll already belongs to the child; ‘you can name My Baby’.This makes the child want it as it. Generally the language used is not manipulative but by saying ‘you can name My Baby’ it is making the statement personal to the viewer and is likely to create desire for the product. The majority of the language in this advert is aimed at children with the ending aimed at parents. Grammar The use of the word ‘can’ in this advert is makes the naming of the baby modal because it is allowing the child to cho ose the name of the baby.Personal pronouns play a great part in this advert as the word ‘you’ is used 3 times and is always referring to ‘you’ as the child. This involves the child and is likely to make them want the product more as they feel a sense of ownership. Pragmatics The doll makes over 80 sounds which would also appeal to the child as real babies make more than 80 sounds and the child wants a doll that is as real and life-like as possible. The doll also comes with accessories that it recognises.This is appealing as most parents want to spoil their child and the little girl will want to spoil her ‘baby’. I believe that this product will be attractive to parents as it encourages the child to be responsible as they can look after and interact with the doll. This makes the advert a positive force as it is teaching the child to be caring. This is stereotypical as there is the voice of a woman featured in the advert which acts like the mothe r figure of the child. The girl with the doll acts as the mother figure of the doll.Transcript 5 |Syllables |Total number of words | |1 |44 | |2 |7 | |3 |8 | |4 |0 | The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a Baby Annabel accessory set consisting of a sheep toy that plays a soothing melody and a beautiful quilted bed set. It definitely reinforces traditional gender categories with the little girl ‘mother’ putting the baby to bed, playing a lullaby.I think that this is a positive force as it is making bedtime appear to be fun instead of something that young children avoid as best they can. This will make it more a ttractive to parents for the same reason that it might make it easier for them to put their own children to sleep. This advert is exploiting bedtime as it can be used as a fun time. The parents may see buying the doll for their child as an easier way of getting them to go to sleep, as Annabel is in bed, they should be too! In a way this exploits the parental desire to get children to bed as the advert implies that this product will help.The language used in this advert is aimed both at children and their parents. The majority of the advert targets the child but the ending targets the parents. Grammar The language is subtly manipulative as it says ‘you can lay your Baby Annabel in her bed’ which will make any child that already owns a Baby Annabel want the bed to put her in. The language used here is elliptical because the pauses in the advert create sentences which aren’t complete in their own right ‘but don’t be sad†¦Ã¢â‚¬â„¢ and ‘listen to the sheep†¦Ã¢â‚¬â„¢ The sentences are a mixture of complex : ‘here comes the night but don’t be ad you can lay your baby Annabel in her bed, time for sleep I wish you sweet dreams’ and compound : ‘the baby Annabel bed with soothing melody and a beautiful quilted bed set sweet dreams for your baby,’ sentences. Pragmatics ‘Sweet dreams for your Baby Annabel’ suggests that if you have the bed to put your doll in she will have sweet dreams. If you don’t have one of these accessories then your doll won’t have sweet dreams. This brings up that everyone wants the best for their child and wants them to be happy and therefore makes this set a must-have for young girls and their Baby Annabel dolls.Transcript 6 |Syllables |Total number of words | |1 |37 | |2 |10 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with the majority of these being one syllable. This is an advert for a beauty kit from Bratz and includes airbrush colour, lip colour, stencils and body glitter. This advert is delivered as a set of instructions, and as instructions are meant to be followed it is manipulative in the way that it is telling the viewer how to apply the make-up to the doll.There are only five instructions and not all of them are directing you to do something to the doll so it is attractive in the way that is simple. Parents may find this product appealing as if it is that simple it will keep the pre-teen safely occupied without parental assistance. The use of the word ‘magic’ 4 times in this short advert reinforces how amazing the product is. Anything that is magic is very likely to appeal to pre-teens. There are clues of traditional gender rules, a big one being that the advert is for a make-up produ ct which is aimed at pre-teen girls.The Bratz products are a pre-teen version of Barbie products and allow the girls to apply the make-up themselves in a way they want to do it. For the reason above I think that this advert is a negative force. The language in this advert is aimed only at children. Grammar This advertisement uses alliteration in the product name, ‘magic make-up’ and this is repeated 3 times throughout the advert. There are a lot of imperatives used, ‘turn it up’, ‘draw it on’ and ‘stencil it there’. Generally pre-teens respond to commands and this may increase the influence of the advertisement.Rhyme is used in the middle of the instructions for the use of the product, ‘stencil it there†¦glitter everywhere’. Rhyme can make information more memorable which could increase the impact of this advert. Pragmatics Body image is an issue raised by this product as by glamorising airbrush techniques, girls may feel under pressure to look a certain way and to have matte skin. This issue is also big in the world of celebrities as women that girls look up to as role models never get seen without a perfect face as their pictures are airbrushed.The doll’s face is going to look matte and perfect as airbrush make-up is used and if the pre-teen’s own skin doesn’t look the same when she starts wearing make-up she may feel ugly. Transcript 7 |Syllables |Total number of words | |1 |37 | |2 |11 | |3 |2 | |4 |2 |The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. I have found that it is unusual to have words of 3 or 4 syllables that are not featured in the product name. This is an advert for a Polly Pocket product that is a nursery with 5 newborn Dalma tian puppies.The first thing that I noticed about this advert is the instant use of alliteration in the title of the product, Polly Pocket Puppy Playhouse. The language used by the young girl is delivered in rhyme; this makes it easier to remember as it is more likely to stick in your mind. It uses ‘young’ monosyllabic language such as ‘lots to do’, ‘so sweet’ and ‘fun for puppy and you’ so that the young girls understand exactly what the advert is trying to say. It also uses some slang, teen-speak, for example ‘wow neat’It doesn’t teach the child to be caring as it is just a toy, they are not looking after the baby Dalmatians, they are playing with them on the Ferris wheel and the see-saw. I wouldn’t say that there is a positive or a negative force as the aim of the product is purely for fun. There is also no parental manipulation as there is nothing for them to gain or nothing for their child to learn b y them having the product. The language in this advert is aimed purely at children. GrammarThe grammar used is elliptical, when I looked at the sentences in the light of where the pauses are I noticed that they are not complete in themselves, for example ‘lots to do’, ‘look a ferris wheel†¦Ã¢â‚¬â„¢, ’a see-saw that’s a table too’ and ‘dalmation babies’. Pragmatics There is a change of register at the end of the advert. The major part of the advert is delivered in a child-like way. The end of the advert, which is delivered by a male voice-over, is a complete adult sentence ‘puppy playhouse with 5 newborns other puppies sold separately’.There is no audio proof that this product is aimed at girls but as there are only girls featured in the advertisement we get the impression that it is, although the voice over is that of a man. Conclusion The language used in the majority of my adverts is aimed at children. Where th e language is also aimed at parents it is usually towards the end of the advert, with the majority still being aimed at children. The following table shows a summary of whether the language used in my adverts is aimed at children, their parents or both children and their parents. Advertisement |Children |Parents |Children & Parents | |1 | X | | | |2 | X | | | |3 | X | | | |4 | | | X | |5 | | | X | |6 | X | | | |7 | X | | | If I had chosen educational toys for my study of language in advertising I think that more of the language would be aimed at parents. I think this because the parents would make a purchasing decision based on the educational value of the product as opposed to the play value which is offered in my chosen adverts.Where my adverts are aimed at both children and their parents, there seems to be some positive benefit for the child, from the product. An example of this is My Baby Doll, see Transcript 4. It encourages the child to be responsible and caring and therefore appeals to the parents as well. Transcript 5 – Baby Annabel’s Bed Set, appeals to parents as well because it makes bedtime fun. The table below shows the total number of words in all the advertisements I looked at and shows how many syllables are in each. This shows conclusively that the words used in children’s advertising are generally very simple as there is a huge predominance of monosyllabic words. Syllables |Total number of words | |1 |267 | |2 |71 | |3 |17 | |4 |6 | Several of my advertisements were subtly manipulative, and appealed to the mercenary and materialistic side of the children.I found this interesting because the results of one of my studies showed that advertising directed to children made them more materialistic and acquisitive. This study found that because the children were more acquisitive, it encouraged conflicts with both their friends and their parents. This study said that as children have under-developed reasoning, they can’t w ork out whether information is rational or realistic and that they could easily be deceived and influenced by advertising. Nearly all of my advertisements definitely reinforce gender categories i. e. the traditional role of the female, whether this be caring for children or making themselves look pretty. One of the studies I looked at (Lois. J.Smith, 1994) showed that children learn a lot about sex-type behaviours from television and the characters used are attractive models to copy because they are generally good looking. Advertisements show children how to behave and they accept the images they see as real. Evaluation I think my study is quite effective in terms of looking at the language related to young girls. I think my study would have had more validity if I had used a much larger range of advertisements, and if I had covered both play value and educational toys. It would also have been interesting to have included an equal number of advertisements aimed at boys and at both se xes. This would have allowed me to compare the language used in different areas and would have made my results more valid.On its own my key question was a little vague and if I had only addressed this question my study would have been very short. By including whether the language was manipulative, whether it reinforces traditional gender categories and whether or not it is a positive force I made my study more effective. I collected my data by watching and recording advertisements and transcribing exactly the language used in them. I don’t believe that there could have been a more effective way of collecting my data. I analysed my data by looking at grammar and pragmatics. This was interesting; however I could have improved my study by making more specific observations on lexis and semantics. Appendix

Free Essays on China

Population Disaster? The People’s Republic of China is a vastly populated country. The inhabitants of the country make up approximately twenty percent of the world’s population. For nearly 2,000 years, the population of China fluctuated between 60,000,000 and 110,000,000. When the People’s Republic of China was founded in 1949, the population was approximately 540,000,000. Within three decades, the population had increased to over 800,000,000. During the next three decades the population is expected to increase by over 260,000,000. Although this is not as tremendous an increase as in the first thirty years of the country, this number is equivalent to the total population of the United States. This increase is driven by the high fertility rates of the 1950’s and 1960’s, which averaged between 5.6 and 6.3 children per woman. During the 1970’s and 1980’s the fertility rate dropped to around 1.8 children per woman. Even though the fertility rate has dropped, the population will continue to experience tremendous growth because of the large number of young adults of reproductive age. The United Nations Population Division estimates that China’s population will grow to 1,490,000,000 by 2025, but will decrease slightly to 1,480,000,000 by 2050. This decline is a result of China’s government enforced one-child policy. Some 58,000 children are born every day in China, which averages out to 20,000,000 births each year. This number would be much higher if not for the one-child policy. Pregnancies must be authorized and women must obtain a birth coupon before conception. Couples who do not follow these procedures have fines imposed upon them, sometimes amounting to more than what they would earn in an entire year. This one-child policy has also resulted in the mass murder of infant girls. Many female fetuses are aborted because of the strong preference for boys in the country. Upon birth, girls are routinely... Free Essays on China Free Essays on China During the 18th century China went through a long period of peace and prosperity, which had adverse affects. The population increased from 100 million to 300 million, from 1644 till the end of the century. Corruption spread through the imperial court as well as a decline in military spirit. Upon entering the 19th century, China was shocked with revolt. The invasion of powers from the Western societies devastated the empire. The Ch’ing Dynasty had a strong opposition to foreign trade. During the 19th century China faced many conflicts with Western powers. Great Britain was not content with China’s trade agreements and instigated Opium War (1832-42). The United States and Great Britain put forth the Open Door Policy, stating that â€Å"all nations enjoy equal access to China’s trade.† China did not agree with this document and their dislike for foreign relations grew. The Boxer uprising (1900) was China’s last effort to stop foreign influence. The Ch’ing Dynasty ended with Tz’u-hsi in power, who dominated for 50 years, ending her rein in 1908. Tz’u-his ran a dishonest government and did not benefit the people of China. In 1911 the dynasty was overthrown and a republic was established with Sun Yat-sen as President. Since China was not receiving any aid from Western powers Sun made and alliance with the Chinese Communist Party (formed in 1922).... Free Essays on China Early China & Xia Dynasty: 10,000 BC to 1500 BC Daily Life in Very Early China Chinese civilization started around 10,000 BC, when a group called the Yangshao (yahng show) settled near the Huang He River. Archaeologists have uncovered many Yangshao villages in northern China. In one village, they found the remains of farmhouses, built partly underground, with plaster floors, and roofs held up with wooden posts. About 3,000 BC, another farming group appeared, the Lungshan people. The Lungshan were very advanced for their time. They harvested silk, and used it to weave fine fabrics. They used the potters wheel. They baked strong bricks in ovens, and used them to build their homes. They worked together on flood control and irrigation projects. They had great engineering skills. Legend has it that their "Great Engineer", Yu, founded the Xia (sometimes called the Hsia) Dynasty in about 2,000 BC. There are no written records. Our knowledge of their life comes from ruins of their town, ancient stories and legends. This story tells us quite a bit about ancient life in Xia times. Daily Life during the Shang & Chou Dynasties About 1700 B.C. to 250 B.C. These two ruling families controlled much of ancient China for about 1,500 years! Daily life was much the same during both dynasties. Shang & Chou Introduction: Shang and Chou times are known for their use of jade, bronze, horse-drawn chariots, ancestor worship, highly organized armies, and human sacrifice. Cities were surrounded by protective walls. One city was surrounded by a wall 30 feet high, 65 feet thick, and 4 1/2 miles long! Inside these walled cities lived the rulers, priests, and warriors. Merchants and craftsmen lived in mud houses built up against the outside walls of the cities. Farmers lived in nearby villages. Chopsticks were invented, which changed the way people ate their food. Family: For both the rich and the poor, the family was all important. The oldest male w... Free Essays on China MY CHINA REPORT China has the longest recorded history of it’s past. Chinese scholars wrote about lessons that people learn in their life. Confucius was a famous Chinese scholar that stressed the importance of keeping history records. In 1600 BC the Shang Dynasty ruled the Kingdom. In 500 BC Confusicious’s system of idea’s and values became popular and although it’s over 2000 years old it continues to guide China today. China is a massive country, it is 3,695,000 square miles. The highest point is Mount Everest, it is 29,028 feet above sea level. The lowest point is Turpan Pendi, it is 505 feet below sea level. China’s climate is similar to the United States, however they have monsoons in the summer and typhoons in the winter. The Yangtze River is the largest river in China , it is 3434 miles long. The Yangtze is a very important river and is used for transportation and irrigation of one of China’s main rice growing areas. China has a large variety of natural resources. One is mineral resources, such as mercury and maganese. Coal is one of their largest natural resources, they have over 115 billion metric tons of it, the world’s largest. Oil is also in abundance. China has major amounts of land and water resources because of it’s vast area’s, which it uses to it’s advantage. China has many culture’s and custom’s. Ancient folkways consist of worship, astrology, fortune telling and medicine. China practices ancestor worship. Ancestor worship says that the ancestor’s of people have great power and authority to influence events or control the well being of living family members. These ancestors have the ability to communicate with the supreme god, and the people through dreams and by possession. The government of China is run by the National Peoples Congress. The National People’s Congress is the highest government authority. According to ... Free Essays on China Modern China is an enigmatic country by today’s standards concerning economic values and political ideals. The â€Å"communist† government that Mao Zedong brutally sculpted and administered has gone through an intensive transformation. The days when Marxism and Socialism supposedly provided guidelines for Chinese economic policies have passed. Now the government exists as a quasi-communist authoritarian regime supported by a market economy. Economic progress is commonly associated with democratization, and in many cases this theory holds true. Taiwan is the exemplary East Asian model of a formerly authoritarian regime turned democratic due in part to economic development. Yet some nations, Singapore for example, maintain healthy economies and high standards of living despite the presence of authoritarianism within the government. Although China has experienced noteworthy economic development over the past twenty years, its government has not made any significant progress towards democracy. The Chinese economy stagnated during the social-oriented rule of Mao in the 1950’s. Instead of focusing on the modernization of the country’s agricultural-based economy, China’s leader intended to install the many values and doctrines of communism into Chinese society. It was evident that economics took a back seat to Mao’s greater vision of a communal society, â€Å"†¦Stalin emphasized only technology, technical cadres. He wanted nothing but technology, nothing but cadre; no politics, no masses†¦Stalin speaks only of the production relations, not of the superstructure, nor of the relationship between superstructure and economic base†¦Stalin mentions economics only, not politics.†1 The chairman of the People’s Republic believed that once communism had grown deep roots in his country’s society, economic development would inevitably follow. The failure and disastrous aftermath of â€Å"The Great Leap Forward† brings to light many asp... Free Essays on China Population Disaster? The People’s Republic of China is a vastly populated country. The inhabitants of the country make up approximately twenty percent of the world’s population. For nearly 2,000 years, the population of China fluctuated between 60,000,000 and 110,000,000. When the People’s Republic of China was founded in 1949, the population was approximately 540,000,000. Within three decades, the population had increased to over 800,000,000. During the next three decades the population is expected to increase by over 260,000,000. Although this is not as tremendous an increase as in the first thirty years of the country, this number is equivalent to the total population of the United States. This increase is driven by the high fertility rates of the 1950’s and 1960’s, which averaged between 5.6 and 6.3 children per woman. During the 1970’s and 1980’s the fertility rate dropped to around 1.8 children per woman. Even though the fertility rate has dropped, the population will continue to experience tremendous growth because of the large number of young adults of reproductive age. The United Nations Population Division estimates that China’s population will grow to 1,490,000,000 by 2025, but will decrease slightly to 1,480,000,000 by 2050. This decline is a result of China’s government enforced one-child policy. Some 58,000 children are born every day in China, which averages out to 20,000,000 births each year. This number would be much higher if not for the one-child policy. Pregnancies must be authorized and women must obtain a birth coupon before conception. Couples who do not follow these procedures have fines imposed upon them, sometimes amounting to more than what they would earn in an entire year. This one-child policy has also resulted in the mass murder of infant girls. Many female fetuses are aborted because of the strong preference for boys in the country. Upon birth, girls are routinely...

Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Essay Example

Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Essay Example Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Paper Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Paper The Express Tribune, December 1st, 2010 in the outlook to regenerate the touristry industry of Azad Jammu Kashmir the authorities is seeking to catch the attending of tourer by supplying them with more and up to day of the month installations in the part and Secretary Tourism Dr Shala Waqar, said that Prime Minister is seeking to originate more strategies in Muzaffarabad non merely to catch the attending of domestic tourer but besides international tourer. We have initiated several undertaking in order to resuscitate the touristry industry in AJK, this is a beautiful part and increased touristry is a method of bring forthing more gross to keep the part, While foregrounding the on-going undertakings in the part she said that presently the authorities is working on 16 undertakings, including the constitution of the Tolipir hill resort, the constitution of hill resort in Tatta Pani, development of Chikkar-Sudhangali hill resort, other adjustment installations in AJK, promotion web in the part, Chairlift/Cable Cars, development of Dheerkot tourer resort, development of Pirchinassi hill resort, development of nutrient points in Muzaffarabad, development of Nagaishwar tourer resort, development of route side installations in AJK, up step of the touristry development maestro program, edifice of tourer Lodges at Khoiratta and the edifice of tourer resorts in the Neelum Valley.General Manager Pearl Continental Muzaffarabad, Aamir Kazi, while speaking to media said that presently they were offering really inexpensive bundles to advance the touristry industry in Muzaffarabad. He highlighted assorted facets of the touristry industry in AJK. Sadruddin Hashwani, Chairman Hashoo Group, has built an international standard hotel in the part to advance this country to aliens every bit good as domestic tourers, Aamir Qazi said. Muzaffarabad is one of the best topographic points to bask the natural beauty and to pass clip with household, I would urge this finish to all domest ic and international tourers, he said. Sana Jamal, 06 October, 2010. Tourism Department of Government Azad Jammu and Kashmir has initiated a new run to catch the attending of tourers from across Pakistan to take delectation in exuberant green vales, glistening rivers, snow-capped and alpine mountains of the northern part of Pakistan. The latest development in this respect is a documental competition on dramatic sites of Azad Jammu and Kashmir ( AJK ) in order to increase the potency of touristry in AJK. This competition has been organized by the Department of Tourism, Archaeology and Culture Government of AJK with the purpose to research and expose the concealed beauty of AJK. Department of Tourism, AJK has invited Pakistanis to portion their positions, thoughts and information in a 5-7 minute mini docudrama on the beautiful scenic sites of AJK. Documentaries can be in English or Urdu and the top 3 winning docudramas will have catch the attending of ive hard currency award of up to Rs.100, 000. The entries can be submitte d to Publicity wing of Department of Tourism, Archaeology and Culture Government of AJK, Block 06 New Secretariat, Muzaffarabad by Oct. 20, 2010. Harmonizing to the presentment issued by the touristry secretariat of AJK, the offer was valid for all 42 remainder houses under the administrative control of the touristry section. The offer is valid for a reserve non transcending two darks at any peculiar remainder house ; nevertheless, after two darks at one peculiar topographic point, the visitants could travel in front to any other country and bask the same installation at that place. Balochistan Times 23 May, 2009. MIRPUR AJK AJK Azad Jammu and Kashmir AJK Azerbaijan Journalists Confederation .. Click the nexus for more information.Renowned man of affairs and member executive commission of AJK Chamber of Commerce and Industry Khalid Sharif Saturday has welcomed the steps being initiated by the authoritiess of Pakistan and AJK for the publicity and upheaval of the industrial and touristry sectors in Azad Jammu and KashmirJammu and Kashmir: A see Kashmir. Jammu and Kashmir State ( pop. , 2001: 10,143,700 ) , northern India. With an country of 39,146 sq myocardial infarction ( 101,387 sq kilometer ) , it occupies the southern part of the Kashmir part of the northwesterly Indian subcontinent and is .. Click the nexus for more information.. He expressed the hope that the gimmick the attending of ive bundle of inducements for the intending enterprisers for investing in the trade and industrial sector in Azad Jammu Kashmir will assist promote local and foreign investings in these sectors. He said that the Britain-based Pakistani expatriates in general and those acclaiming from Azad Jammu Kashmir in peculiar will be persuaded to travel for investings in the industrial and touristry sector in Azad Jammu Kashmir. He applauded sincere effectual stairss being taken by Pakistan and AJK authoritiess to promote and hike the industrialisation industrialisation Procedure of change overing to a socioeconomic order in which industry is dominant. The alterations that took topographic point in Britain during the Industrial Revolution of the late 18th and nineteenth century led the manner for the early industrializing states of western Europe and A advancement and to advance the touristry industry in the liberated country. He opined latest engineerings should be brought and introduced for publicity of these sectors as per lines of India, China, Latin American states. List of American states States: A Antigua and Barbuda A Bahamas .. Click the nexus for more information.Khalid Sharif said that foreign investing can flux into Pakistan including Azad Jammu Kashmir in copiousness if facilitated were ensured Tourism Neelum Valley, Approximately 200 kilometres long the picturesque Neelum Valley is situated to the North North East of Muzaffarabad. Runing parallel to the Kaghan Valley. It is separated from if merely snow-clad extremums, some over 4000 metres above sea degree. Excellent scenic beauty, birds-eye position, looming hills on both sides of the noisy Neelum river, exuberant green woods, enrapturing watercourses and catch the attending of ive milieus make the vale a dream semen true. The country is ideal for trekking. A just conditions route opens the vale to tourers upto Kel, 155 kilometres from Muzaffarabad, of which about 150 kilometres has been black topped while the staying part is being matalled. Buss ply daily on this mob and adjustment installations are besides available in the remainder houses of topographic points of tourer catch the attending of ion. Simple cookery installations are available but one has to do his ain agreements for particular dishes. Hindustan Times Jun 19, 2010. MIRPUR ( AJK ) , AJK authorities had inked an integrated phased program for heightening touristry in the State in coaction with the private sector, and for this intent, colossal financess were being allocated in the new financial twelvemonth 2010-11 one-year budget, official beginnings said. Since bright potency coupled with favorable ambiance is available for elating touristry industry in AJK . Ahmed Khawaja, June 12, 2009. Rawalakot is a metropolis in Azad Kashmir, and is the capital of Poonch District. It is in a saucer-shaped vale at lift 1615 meters ( 5300ft ) . It is 76 kilometers ( 47 stat mis ) from Kohala, and is besides linked with Rawalpindi and Islamabad via the neighbouring territories of Azad Pattan and Tain Dhalkot, and with Muzaffarabad via Kohala and Sudhangali by asphalt roads. The chief folk of Rawalakot are the Sudhan folk. Rawalakot is the territory central office and is situated in the bosom of territory Poonch. The height of this beautiful saucer-shaped vale is 1615m, and is situated 76 Km from Kohala. During summer, the topographic point becomes full of green grass and beautiful flowers including many assortments of roses. Located 12Km from Rawalakot is Paniolla full of unagitated and capturing features. About 20Km from Rawalakot and at 1981m above sea-level is Banjosa. A really catch the attending of ive site full of scenic beauty which besides houses a little lake with boating installations. Surrounding small towns include Topa Soon aka Soon Topa or merely Topa, Kaimon, Thithrot, Motialmara, Trar Dewan, Chare, Chuck, Tranni, Dahmni, Pothi Bala/Makwalan, Kharek, Dreak, Banjosa, Hussainkot, Hurnamaira, Thorar, Rehara, Tain, and Pachiot. Bagh District lies to the North and Sudhnuti District lies to the South of Rawalakot. The route passing through ( Jalooth ) Paniola connects Rawalakot to Bagh And Mu zaffarabad. While towards the West are Murree, Islamabad and Rawalpindi parts of Pakistan. Rawalakot is one of the most beautiful vallies of KASHMIR located 80 kilometres off from Rawalpindi Islamabad. It is a three and a half hr thrust from Islamabad to Rawalakot. Rawlakot is besides celebrated by the name of the PEARL VALLEY . Syed Khalid Saeed Bukhari 04 September 2009. Neelum is a beautiful vale incorporating about 370 little and big small towns and near approximately two hundred thousand population. It starts from Chelhana and goes till Taobut 250 kilometer long. It is named Neelum due to its river, swerving like the serpent with crystalline sky colored H2O. Like any other population of the subcontinent it has the most heterogenous population with assortment of rites, imposts and traditions. The whole vale is full of beautiful and absorbing sceneries. Neelum Valley is dipped in beauty Neelum vale about 252 kilometers long and 3620 sq kilometer curvature shaped with olympian pine, fir and Himalayan cedar trees, lies north-south of Muzaffarabad. This ninety-mile long land of flora is ripped apart by the anil blue Neelum river which flows serpentinely down hills to unify itself into the river Jhelum at Domail. Domail, the meeting of two mighty rivers, nowadayss extremely intriguing scene of vernal embracing. This heart-warning spectacle is most soothing to the oculus. Neelum Valley is situated to the North North East of Muzaffarabad and running parallel to the Kaghan Valley. It is separated from it by snow covered extremums, some over 4000 metres above sea degree. Excellent scenic beauty, birds-eye position, looming hills on both sides of the noisy Neelum river, exuberant green woods, enrapturing watercourses, high height lakes and catch the attending of ive milieus make the vale a dream semen true. The rocking alcoholic green woods, snow capped mountains, watercourses singing vocals of joy, and fast fluxing river Neelum, all go together to do it naturalist s wonderland. The country is besides ideal for mountain touristry. A portion of Nanga Parbat mammoth falls in this country which is dominated by Sarwaali Peak ( 6326 metres ) the highest mountain in Azad Kashmir. Furthermore like Kaghan Valley it is celebrated for fishing and angling activities in Neelum river and Jagran Nullah which are stocked with trout fish. Its exclusive tourer catch the attending of ion is a 17 ( 17 ) century garrison built by the town s laminitis, a head of the Chak folk name d Muzaffar Khan, to guard off the Mughal ground forcess of Emperor Akbar. Neelum vale is an gimmick the attending of ive topographic point for tourers due to its celebrated exuberant verdure, springs, watercourses, lakes and hilly and sloppy mountain Karrar Haidri, Sep 24, 2007, In conformity with the Calendar of Activities for Visit Pakistan Year 2007 issued by Ministry of Tourism, Government of Pakistan, Alpine Club of Pakistan organized the first of all time National Mountain Marathon jointly with Tourism Department, Government of Azad Jammu and Kashmir. The aim of the Mountain Marathon were to raise consciousness about Mountain Tourism in Azad Jammu and Kashmir ( AJK ) , create linkages in Mountain Tourism between Kaghan vale and Neelum Valley, raise consciousness about temblor affected countries of AJK and NWFP and promote and engender involvement towards the healthy mountain adventure athleticss activities amongst the young person of Pakistan, in general, and AJK in peculiar. The Marathon started at Kawai, Kaghan Valley, NWFP on 10th September. 150 young persons including 95 young persons from Azad Kashmir had applied to take part in the Marathon, nevertheless out of these 83 reported for engagement at Kawai. Earlier all t he participants were lodged at Muzaffarabad on 9th September from where they were taken to Kawai by particular coachs. 1. www.allvoices.com/ /7812129-plan-for-tourism-promotion-in-ajkfp-report 2. pakistannewsblog.com/ /16-projects-initiated-to-promote-tourism-in-ajk 3. ezinemark.com/a/azad-kashmir-tourism/ United States 4. www.thefreelibrary.com/AJK+Chamber+welcome+measures+in+industrial, + tourism+sectors.-a0200530037 Cached 5. www.ajkcouncil.com/TourismNeelumValley.asp 6. hypertext transfer protocol: //news.reportlinker.com www.ilmkidunya.com/student_articles/neelum-valley.aspx Pakistan Cached behzadahmed.blogspot.com/2009/06/rawalakot.html Cached Ejaz Ur-Rehman 2007An overview of the Forest Habitat s state of affairs in Village Barali Kass Kotli Azad Kashmir Pakistan revealed that the country confronting great forest home ground hazard. Habitat loss, debasement and atomization are an issue of primary concern in the country of Village Barali Kass. The intent of this survey was to look at the causes which exploit these meagre and delicate forest resources in the country and what are the steps to invalidate this state of affairs. Ejaz Ur-Rehman An Overview of Forest Habitat s Situation in Village Barali Kass, Kotli Azad Kashmir Pakistan, Ethnobotanical Leaflets 11: 266-279. 2007.

Relationship Between Deviance and Mental Illness

Relationship Between Deviance and Mental Illness Deviance and mental illness often go hand-in-hand. While not all deviants are considered mentally ill, almost all mentally ill persons are considered deviant (since mental illness isn not considered normal). When studying deviance, then, sociologists also often study mental illness. The three main theoretical frameworks of sociology regard mental illness a little differently, however they all look to the social systems in which mental illness is define, identified, and treated. Functionalists believe that by recognizing mental illness, society upholds values about conforming behavior. Symbolic interactionists see mentally ill persons not as sick, but as victims of societal reactions to their behavior. Finally, conflict theorists, combined with labeling theorists, believe that the people in a society with the fewest resources are the most likely to be labeled mentally ill. For instance, women, racial minorities, and the poor all suffer higher rates of mental illness than groups of higher social and economic status. Further, research has consistently shown that middle- and upper-class persons are more likely to receive some form of psychotherapy for their mental illness. Minorities and poorer individuals are more likely to only receive medication and physical rehabilitation, and not psychotherapy. Sociologists have two possible explanations for the link between social status and mental illness. First, some say it is the stresses of being in a low-income group, being a racial minority, or being a woman in a sexist society that contributes to higher rates of mental illness because this harsher social environment is a threat to mental health. On the other hand, others argue that the same behavior that is labeled mentally ill for some groups may be tolerated in other groups and so therefore not labeled as such. For instance, if a homeless woman were to exhibit crazy, â€Å"deranged† behavior, she would be considered mentally ill whereas if a rich woman exhibited the same behavior, she might be seen as merely eccentric or charming. Women also have higher rates of mental illness than men. Sociologists believe that this stems from the roles that women are forced to play in society. Poverty, unhappy marriages, physical and sexual abuse, the stresses of rearing children, and spending a lot of time doing housework all contribute to higher rates of mental illness for women. Giddens, A. (1991). Introduction to Sociology. New York, NY: W.W. Norton Company. Andersen, M.L. and Taylor, H.F. (2009). Sociology: The Essentials. Belmont, CA: Thomson Wadsworth.

School Uniforms Gang Effect Essay Example | Topics and Well Written Essays - 250 words

School Uniforms Gang Effect - Essay Example Both of these words are sometimes abbreviated as "quote(s)". Block quote  is another punctuation mark which is also called  long quotation  or  extracts quotation. It is a  quotation  in a written document that is set off from the main text as a paragraph or block of text, and typically distinguished visually using  indentation  and a different  typeface or smaller size quotation. This is in contrast to setting it off with quotation marks in a  run-in quote.   Apart from quotation marks not being used to enclose block quotations, there are no hard-and-fast rules for the exact formatting of block quotations. (Susan, pg. 360) In conclusion style for using a block quotation is preferred when extracting text that has 100 words or more, or approximately six to eight lines in a typical manuscript than using quotes. To a large extent the specific format may be dictated by the method of publication such handwritten  text,  typewritten  pages, or  electronic publishing as well as the  typeface  being

Australian Retailing Industry Essay Example | Topics and Well Written Essays - 1750 words

Australian Retailing Industry - Essay Example Since the retailers are situated in a more convenient location than the manufacturers, consumers tend to choose retailers over these specific producers of goods. Annual reports give certainties that today, the retailing industry remains one of the top grossing industry in Australia. From the year 1993 towards the year 2000, retailing employed at least 920,000 people, which is almost 45% of the total number of workforce employed within the said country. It has been noted through reports that through the years 2005 towards the year 2006, the employing capabilities of the retailing industry in the country would increase up to 22% higher than the present statistical data that it presents in the Australian economic industries. (ARS, 2006, Internet) As of the latest statistical surveys, it has been carried on that there are at least 70,000 individual retailing business organizations in Australia submitting up to $150 Billion of business profits to the national treasury system. As it could be noted from these particular reports, the retail industry is indeed making up a large part of the entire national economy of Australia. Knowing that Australia holds at least 35% of its population devoted to employing the minorities or the Immigrants, it could be expected that the management policing and practices would naturally be directly affected. (ARS, 2006, Internet) Management and the Retail Industry Considering the fact mentioned earlier, the Australian community is made up of a large number of minorities or immigrants who have been entering the boundaries of the country searching for employment. Hence, through this particular truth, it could be observed that the management... The researcher states that today, being able to make amends with the way the management deals with the organization’s workforce is one way by which the business entity is ensured with the success that it aims to achieve in the future. This is the primary reason why management could not passively deal with the issues that concern the employees when dealing with the retail practices. Particularly in Australia, retail businesses are soaring high and are indeed making a great mark in the country’s industrial statistical reports. To support the claims mentioned above, a study on the Australian retailing industry shall be studied in this essay. The system of retailing business is based upon the process of busying and reselling used or new items to final consumers in the market. This procedure is mainly done by major industries that are not able to manufacture their own products. The idea revolves around the possibilities of creating profit from the manufactured products throu gh adding a certain amount called interest from the principal or original amount that the products were sold to the retailers. As the products passes through from retailers to retailers, it could be observed that the amount or the price of the product continuously rise as the money aims to suffice the capital or investment placed by the retailers themselves. Retailers have naturally brought in their products directly to the target buyers to ensure their organizations of the right kind of market influence that they need to penetrate for better market effects.

Unemployment Essay Example | Topics and Well Written Essays - 1250 words

Unemployment - Essay Example There are two types of policies that an economy can apply to fine tune the economy to achieve required economic growth and employment levels, this include fiscal policies that include government expenditure which affect the IS curve, the other type of policy include the monetary policies which affect the LM curve. These factors include the change in the transaction demand for money, change in speculative demand for money and changes in money supply. There are factors that affect money supply and they include changes in open market operations, change in prices and changes in the reserve ratio. The IS curve joins together combinations of interest rates and national income at which the commodity market is at equilibrium, this is to say that the equilibrium expenditure equals output. Shifts in the IS curve are attributed to changes in government expenditure and changes in net exports. From the above discussion the factors that cause a shift in the LM and IS curve can therefore be used by the government and monetary policy makers to improve the state of the economy, those factors that lead to a shift in the LM curve which include money supply, changes in prices and reserve ratios can be used to fine tune the economy to reduce unemployment, also those factors that lead to a shift in the IS curve will also help in reducing unemployment and these factors include government expenditure and exports. According to Keynes, aggregate demand is equal to consumption plus investment plus government, this can be stated as Y = C + I + G for a closed economy and Y = C + I + G + (X –M) for an open economy, an increase in government expenditure therefore will increase aggregate demand. ... es expenditure then the level of employment will increase but the outcome will be inflationary, the diagram below shows the increase in government expenditure which in turn increases aggregate demand and the level of employment in the economy increases. The diagram shows an increase in government expenditure which results into an increase in aggregate demand from aggregate demand 1 to aggregate demand 2, as a result the equilibrium level shifts from y1 to y2, this in turn shifts the equilibrium level of the IS LM model, the IS curve shifts from IS curve 1 to IS curve 2. The economy is at a higher output level and for this reason there is higher employment level, however from our diagram this position brings about an increase in the interest rate level than it was originally was at, the interest rate level increases from I1 to I2. Therefore employment can be increased by the government through an increase in the level of government expenditure. This will however result to higher levels of interest rates as a monetary policy measure to avoid inflation caused by the government expenditure. From the above diagram it is clear that an increase in government expenditure will result to an increase in aggregate demand will result into increased income, the income level signifies the employment level in the economy and in our case it is clear that this results to higher employment level from y1 to y2. The LM curve on the other hand depict a policy measure by which an economy can reduce the level of unemployment, an increase in money supply will result into a downward shift in the LM curve, as a result the economy will be at a higher output level and therefore higher employment levels, the diagram below shows a the effect of an increase in money supply on the LM curve and

Corning Incorporated Research Paper Example | Topics and Well Written Essays - 2500 words

Corning Incorporated - Research Paper Example The optical-fiber system enabled the easy transmission of data and voice over extremely wide distances, or billions of kilometers around the globe (Hecht, 1999). The optical-fiber technology was used by telecommunication companies and systems in different parts of the world. It was evolved to support mobile technology and the transmission of satellite information, data and voice messages throughout the world. With time, Corning became a global leader in the production of optical-fiber materials around the world. They became the pioneering entity from 1984 to 2000 where their revenue rose from $100 million to $900 million in the year 2000 (Miller, 2011 p1). However, the telecom bubble burst caused other forms of communication to take over from the fiber-optic technology that Corning had a monopoly over (Matthews, 2002 p445). This led to the quick decline of profits in Corning because they had invested a lot of their capital into controlling the fiber-optic market that they had a full grip on. This led to the decline of the company. There was the need for a quick turnaround in the company and its operations. This paper analyzes Corning as a business entity. The paper will undertake a critical analysis of the organizational systems, strategic patterns and important elements of the organizational structure. This will be discussed in conjunction with the company's history, the 21st Century turnaround and current trends of the company. Organizational Summary (WWR) From its stable growth of about $70 million in turnover each year from the mid-1980s to year 2000, the company now makes higher profits above the $900 million level they reached in 2000 before dipping into a decline. According to Corning, (2012), there has been a tremendously increased volume of trade and revenue. Annual sales for 2011 was $7.9 billion. This shows that a lot has changed in the company to merit such high levels of revenues. The sales figure of $7.9 billion represent 19% increase from the $6. 6 billion earned in 2010. Sales volume increased by 7%. This shows that there is a strategy that is supporting the growth and evolution of the company. Earnings per share was $1.77 in 2011. Although this was lower than the increase that was made in 2010, the company again shows that it is increasing investor wealth and this presents a strong case that justifies the fact that it is a growing company. Aside this, the company had free cash flow of $544 million. This implies that they have enough cash in their possessions to finance working capital and other needs that can support it to expand and meet its future objectives and obligations. These indicators announces to the world that Corning is making a lot of improvement in its operations and financial position. The company has had an incredible turnaround that makes it a major player in the global electronic industry. On further analysis of the 2011 financial statements, the information given by Flaws, a Board Member and Chief Financ ial Officer of the company indicates that there are some important themes that define Corning's current strategy and long-term vision. Growth The company is now focusing on growth. This is based on its vision to capture a larger market share. In order to attain this end, it aims at expanding its asset base. This is being done through mergers, acquisitions and other international

Australiam curriculum Term Paper Example | Topics and Well Written Essays - 1500 words

Australiam curriculum - Term Paper Example From the provincial level, schools are estranged into districts and then into school boards (ACARA, 2011). It is in the school boards that local policies are made that must be in line with the curriculum from the provincial level. In Australia, all students are assured of equal chances to education unlike before. For instance, pregnant students were not allowed to go to school but this has changed and they can now attend learning institutions of their choice. The government has gone further to provide special schools for the physically disabled students for example, the deaf, blind, and crippled. They are no longer denied their rights to education like before and they can even sue the government if they are not attended to. The administration has put strong disciplinary measures which legally punish any student who goes against the school rules. Punishable behaviors include resistance to authority, use of abusive language, or any kind of behavior that the administration may consider a violation of the schools norms The ministry of education is responsible for organizing as well as supervising education at the primary, secondary, and vocational levels because there is no central department in the education system. Unlike other nations where learning is monitored at the federal government, in Australia, all the responsibility of supervising learning as well as assessing students’ and teachers’ performance takes place in the national level. The provincial education system can be compared to the territorial system although they differ in their assessment, curriculum, and education policies (ACARA, 2011). Education starts at the kindergarten which takes in children as young as five years. From the kindergarten, children proceeds to the elementary school at the age of 6 to 12 years then move to the junior high school. Normally, elementary school includes six grades although it can be extended to eight grades. Junior high school acts as a

Business Management Essay Example | Topics and Well Written Essays - 3000 words - 2

Business Management - Essay Example These new people in the organization always bring in something that they give to the organization as well as learning from the organization at the same time. In today’s modern world technical skills have gained more importance and so has the need for the understanding of the behavior of these people (Kreitner, 2009). A study of organizations which encompasses different viewpoints and is based on multiple levels of analysis is termed as Organizational Behavior. The study involves the behavior of the people in the working environment (Schein, 2004). The importance of organizational behavior is seen in an organizations development. Organizational behavior is used to increase the performance of an organization wholly and individually. The role of organizational behavior is very important these days, many different types of people with varied ethnic backgrounds and cultures work together and hence its importance and popularity is increasing in the business community (Harris, 2001). It covers other fields like sociology, psychology, management and effective communication. Moreover organizational Behavior helps in the improvement of how the company can elevate its performance as well as the individuals that are working in it. Organizational Behavior covers topics like diversity of cultures, team intera ctions, and design of organization, influence, leadership and power. Organizational Behavior is all about the ability to manage as well as lead thereby increasing the output of the organization (Kreitner, 2009). The purpose of Organizational Behavior is to find out the factors that affect the company’s performance and the individuals that work in an organization are studied so as to find out the shortfalls in them that lead to the company’s downfall. The study is used to find out the factors that will increase organizations effectiveness

Australiam curriculum Term Paper Example | Topics and Well Written Essays - 1500 words

Australiam curriculum - Term Paper Example From the provincial level, schools are estranged into districts and then into school boards (ACARA, 2011). It is in the school boards that local policies are made that must be in line with the curriculum from the provincial level. In Australia, all students are assured of equal chances to education unlike before. For instance, pregnant students were not allowed to go to school but this has changed and they can now attend learning institutions of their choice. The government has gone further to provide special schools for the physically disabled students for example, the deaf, blind, and crippled. They are no longer denied their rights to education like before and they can even sue the government if they are not attended to. The administration has put strong disciplinary measures which legally punish any student who goes against the school rules. Punishable behaviors include resistance to authority, use of abusive language, or any kind of behavior that the administration may consider a violation of the schools norms The ministry of education is responsible for organizing as well as supervising education at the primary, secondary, and vocational levels because there is no central department in the education system. Unlike other nations where learning is monitored at the federal government, in Australia, all the responsibility of supervising learning as well as assessing students’ and teachers’ performance takes place in the national level. The provincial education system can be compared to the territorial system although they differ in their assessment, curriculum, and education policies (ACARA, 2011). Education starts at the kindergarten which takes in children as young as five years. From the kindergarten, children proceeds to the elementary school at the age of 6 to 12 years then move to the junior high school. Normally, elementary school includes six grades although it can be extended to eight grades. Junior high school acts as a

Worldview Assignment Essay Example for Free

Worldview Assignment Essay The idea of God being actively involved in His creation is a core, fundamental belief or doctrine found in Christianity. In fact I’d venture to say that it is one of the first things a person must realize and recognize about God in order to better understand the other aspects of Him and also our role in the world. In the very first verse of the Bible, (Genesis 1:1) we read that God created the heavens and the Earth. Over the course of the next five days, he created everything else including humans, animals, basically- everything. However, He did not stop there, he didn’t just â€Å"wind up the clock and let it tick† so to speak, but rather he is still actively involved in his creation everywhere from a universal perspective all the way down do an individual basis. One thing we must keep in mind though is that we will never be fully able to understand God. Erikson says in his book, Christian Doctrine â€Å"God can never be captured in human concepts.† Later he states, â€Å"There will always be a difference gap between God and human beings.† We will never be able to completely understand Him, but he reveals enough of himself to us for us to be able to comprehend some of His most important characteristics. Another aspect that is very important to consider, is that God enjoys his creation. We find in Genesis 1:31 â€Å"God saw all that he had made, and it was very good.† What does that mean to us as his creation? It means that He cares for us and is invested in us. Not invested in way that means he is reliant on us, however he wants best for us. God created Humans in â€Å"His image† according to Genesis. This means that we are special to Him, and even more- He wants to have a relationship with us. This further means that he created us with the intention of staying involved. In Isaiah 43:7 it says â€Å"Everyone who is called by My name, and whom I have created for My glory, whom I have formed, even whom I have made. The first half of that verse is particularly relevant in the context of discussing why we are here and what God expects from us. In Ephesians 2:10 it says, â€Å"for good works, which God prepared ahead of time, so that we should walk in them† What this tells us is that God has actively been active  and involved in His creation- eve n before He created it. So what does all this mean for the modern Christian? First and foremost it means that we have a reason for being here, secondly it means that we are serving an active God, who is currently involved in our lives. As M.J. Erikson says in his book Christian Doctrine p87 â€Å"†¦God is present and active within his creation and within the human race, even those members it that do not believe in or disobey him. His influence is everywhere.† This means that, as Christians, we are to treat everyone as Gods creation; not just other believers. For example, I am currently in the military and would like to pursue a career in intelligence/government after I graduate from Liberty. So how does the fact that God is currently involved in my life affect me on my career? It means that I need to maintain my integrity at all times, and with everyone I come in contact with. While still attempting to be as competitive as possible in this field, I must also keep in mind that God has a specific plan for me, ((Jeremiah 29:11. 12) â€Å"For I know the plans I have for you†¦you will call to Me and come and pray to Me, and I will listen to you.†) and that anybody that I would be potentially figh ting against for a certain position or privilege is also part of God’s creation. Which means they deserve respect and honesty from me. Just like Erikson says in his book, â€Å"By virtue of our origin, we have kinship with the rest of God’s creation, and in particular with the entire human race.† One of the most obvious scenarios I can see myself in where respect for another human is required regardless of whether I think they deserve it or not; is if somebody with authority over me in the Army tells me to do something. Something which I know is a waste of time or pointless, but I must do it anyways because they are in authority over me. My main motivation for doing so is because I know that God placed him in authority over me, and secondarily because I will face punishment (from him, not God) if I don’t! In conclusion, we have to realize that when God created everything, he didn’t just kick back and is now just watching us do our thing for his entertainment. He is actively involved if our world and our lives. To deny so, would be to deny one of the basest principles found in the Bible. He cares about every one of us, a quote from Erikson’s book which reads â€Å"God personally cares for those who are His.† Let us try to live lives which reflect that love that we receive from him in every way possible. Bibliography Erickson, Millard. Introducing Christian Doctrine, 2nd ed. Grand Rapids: Baker, 2001.

Background Of Japanese Food Culture

Background Of Japanese Food Culture The growing, rearing and processing of foodstuffs seems to have held a special fascination since the nineteenth century. Food and beverage industry has really growth and moving positively if compare to the preceding years, which is from the number of restaurant that opens day by day. There is a vast variety of restaurants with the different types of cuisine in Malaysia that representing different country and culture by offers an exciting array of food outlets, from fast food to fine dining and everything in between. Local food alone offers Malay, Cantonese, Szechuan, Indian and Nyonya cuisine while international food covers the gamut from Japanese to Middle-Eastern, Italian and American. Today, more people are excited to experiment and explore each restaurant that just opened. Moreover, due to the lifestyle and trends, more people are eating out rather than cook at home. For instance: Recently, more and more Japanese restaurants have been opened around Malaysia. Every restaurant trie s to bring up a new concept and originality to their brand. As the time goes by, people are more selective nowadays. They would like to choose a good quality food, with a good portion, with a good branding, and willing to pay with a reasonable price. There are some students are willing to pay high price for one meal because they want to try a new restaurant or a new cuisine with a good quality of the food. Thus, all restaurants have to try their best to meet the customers expectations. Besides that, they also have to recognize every aspect of their business has an impact on customer service because involve face to face customer contact and the supply in food has growing day by day. Each restaurant has to boost them self to improving customer service that involves making a commitment to learning what our customers needs and wants are, and developing action plans that implement customer friendly processes. The writer finds this issue interesting because nowadays people often ask the simple question like Where are we going to eat? I love Japanese foods especially sushi. Where can I get a delicious sushi with ideal price, good service and good place to hang out? When people decide to choose a Japanese restaurant, there are some factors that influence their decision making, such as customers emotion, satisfaction and brand loyalty. It is very important to know customers behavior in order to build a long term relationship. Therefore, the writer has chosen the title An assessment of Sushi Zanmai Malaysia popularity among university college students. There are three different concepts of Japanese restaurant that owe by SuperSushi Sdn Bhd Company which are: 1st Concept: Sushi Zanmai that began since in April, 1997, the genuine conveyer-sushi restaurant. There are several outlets of Sushi Zanmai which are in Sunway Pyramid, The Gardens, One Utama and Low-Yat. 2nd Concept: Sushi Zen that began since in September, 2007, a casual kiosk-style Japanese restaurant. 3rd Concept: Pasta Zanmai that began since in December, 2007, a Japanese Casual Pasta Restaurant. Within this short period, this company has developed the restaurant very fast, from one concept into another concept. The purpose of this research is: To identify factors that influence people selecting Sushi Zanmai as a sushi restaurant To identify current trends of Japanese food To recommend measures that could help to improve current condition PART 1: LITERATURE AND REVIEW Food Culture in Malaysia Malaysia has a combined population of over 18 million people. Because of its central location, between the Indian Ocean and the South China Sea. Malaysia has traditionally been a meeting point for traders and travelers from both the East and West, it also has produced a most diverse culinary melting pot. As a result, Malaysia has a multicultural and multiracial population consisting of three main group which are Malays, Chinese, Indians and numerous indigenous peoples. With such a varying ethnic composition, it is no surprise that a great diversity of religions is prevalent throughout Malaysia. In Malaysia, eating out is really a gastronomic adventure. A blend of cultural and ethnic histories which make up Malaysias diverse population is reflected in the broad range of influences and flavours found in Malaysian cuisine. And each state in Malaysia has something to offer in terms of culinary delights. For instance: Penang, the famous in hawker stall haven, where all the most delicious food requires that only costs as little as RM 3.50 per dish, such as Penang Char Kway Teow, Fried Oyster, Laksa, etc. Mallaca is also home to Baba Nyonya food, which served in quaint cafes in historical shop houses. Or in Kuala Lumpur, the most diverse offering of foods from all over the world, such as Chinese cuisine, Indian cuisine, Japanese cuisine, Thailand cuisine, Vietnamese cuisine, European cuisine, Arabian cuisine, etc. With mixed origins, there are certain ingredients common to many dishes in Malaysia. Multiple varieties of rice and noodles, which are from local or imported from Thailand, Japan or India, are often used as a base. The Malays include a lot of seafood in their diet, like fish, squids, prawns and crabs that used to show up in Malay dishes. And most of Malaysian dishes use fish sauce or fish paste because fish live is around the shores of Malaysias islands. Fresh herbs and roots are commonly used to cook Malays food. Indian and Thai curry spices with regional varieties are often used to create rich and spicy curry dishes. A dried spice is also form an important component of Malays cooking. Moreover, in a city of Malaysia which is Malacca was one of the great trading centers of the spice in the fifteen century. And Coconut is another favorite ingredient which is also common found in countless dishes. For instance: Santan(the coconut milk), to make creamy curries. It is to add savory swee tness of the dishes and to cool the fire of hotter spices. Today, rice is the staple for almost half the worlds population, particularly in parts of China, India, Indonesia, Japan and Southeast Asia. According to historians, they believe that is was first domesticated in the area covering the foothills of Eastern Himalayas (Northeastern India), and stretching through Burma, Thailand, Laos, Vietnam, and Southern China. From here, it spread in all directions and human cultivation created numerous varieties of rice. According to the International Rice Research Institute (IRRI), based in Philippines, there are 120.000 varieties of rice worldwide. Over the centuries, there are three main types of rice developed in Asia, depends on the content of the grain which is: Amylase means an enzyme that breaks starch down into sugar Figure 1. Rice has divided into three (3) which are long grain, medium grain and short grained varieties. In this case, different populations, consumer different varieties of rice. Foods through the day in Malaysia are three meals a day and rice is almost always included, even at breakfast. For instance, Nasi Lemak. A typical meal consists of rice served with soup, curries, and a few vegetable stir-fries and also eaten fruit for dessert. A typical of Malay lunch and dinner was all dishes are placed in the center of the table to be shared by all the diners and usually the Malay food is often eaten with the hands. There are similar eating pattern within Japanese and Malaysia, which the main staple is rice and it is eaten with almost every meal. The meal features is quite same, such as the tastes of sweet, sour, spicy, bitter and salty. Like Chinese style wheat noodles served in meat stock known as Ramen have become extremely popular over the last century and Malaysian like to consume noodles. Follow by seafood, as Japan is surrounded by sea as same as Malaysias islands. Therefore, When Japanese cuisine comes to Malaysia, the food itself easily accepted by Malaysian. Background of Japanese Food Culture The rice-centered food culture of Japan evolution follows the introduction of wet rice cultivation from Asia more than 2000 years ago. The cultivation and consumption of rice has always played a central role in Japanese food culture. The tradition of Japanese is usually rice served with seasonal vegetables; fish and other marine products reached a highly sophisticated form in the Edo period (1600-1868) and remains the vibrant core of native Japanese cuisine. In the century and a half since Japan reopened to the West, Japan has developed an incredibly rich and varied food culture which includes not only native Japanese cuisine but also many foreign dishes. Some adapted to Japanese tastes and some imported more or less unchanged. In the 6th century, introduction of Buddhism to Japan became the official religion of the country and from that moment any consumption of meat and fish were prohibited. The first recorded decision prohibiting the eating of cattle, horses, dogs, monkeys and chicken was issued by Emperor Temmu in A.D.675. Laws and emperor eliminate the eating of almost all flesh of animals and fowl because based on Buddhism are prohibiting to killing. In the 15th century, many of the foods and food ingredients eaten by Japanese nowadays, for instance: miso, tofu or soy sauce. In the 16th century, the combination of Spanish and Portuguese frying technique with Chinese method for cooking vegetables in oil led to the development of tempura, the popular Japanese dish in which seafood and many types of vegetables with deep fried method. In the early 19th century, the development in Edo, the introduction of sushi has started. Todays, most of people are familiar with that dishes. It made from vinegar rice top or combined with raw fish and shellfish. And during that time, sushi was sold from stalls as a snack food, and that stalls were become the starter of todays sushi restaurants. In the mid 19th century, many of new cooking and eating customs were introduced where the most important being eating the meat. Consider of Japanese dish, Sukiyaki that consist of beef, vegetables, tofu and other ingredients cook at the table in a soup stock of soy sauce, sweet sake and sugar was first served in Western style restaurants. Another dish that popular during this period is Tonkatsu, means a deep fried bread pork cutlets. In the early 20th century, using Indian curry powder, Japanese curry rice (kareraisu) became very popular dish which consisted vegetables, meat or seafood with a thick curry sauce and served with rice. In generally at sushi restaurants, costumers will sit at the counter and call out their order item to a sushi chef. Or sit at Conyever belt where the customers can grab small plates in front of you, or call a special order if you do not see what you want on the belt. Or customers can sit on tatami mats. And as like Chinese, Japanese also ate with chopsticks to transfer the food. The rice bowl is not held as closely to the mouth. Soups are consumed directly from the bowl and the only dish eaten with a spoon is an unsweetened egg custard which known as chawanmushi. There are several ways to describes the differ of Japan cuisine from other cuisine, First, portion of the dish are small because it is to capture the diners attention with the freshness, natural flavor, the beauty of each dish, the atmosphere and the whole meal. Second, the food for a meal is served at once, so diners receive their own portions on individual plates and bowls instead of serving family style from large bowls in the middle of table. Third, Japanese use less oil which to emphasize the light and natural flavor of the food. And now, development of Japanese restaurant that opened more and more in Malaysia. It can be cause of the trends between among the Malaysia. There is similarity between Malaysia cuisine and Japanese cuisine that makes Malaysia is easier to accept. Other reason is Malaysian are quite open minded with those culture. Food affecting consumers towards selection of food There are numerous factors that affect consumers towards selection of food, whether it is made by individuals or other parties. Food choices are influenced by many interacting factors which are income, culture, the concern about health, values, religion or even genetic. Many operational models have been developed to describe these influences that including The Lifestyle Model of dietary habits (Pelto, 1981), which attempts to explain how these factors interact to result in specific food behaviors. Social-Economic-Political System Food Production and Distribution System Lifestyle Factors Figure 2: Factors that influence food habits (Source: G.H.Pelto, 1981,Anhtropological contributions to nutrition education research,Journal of Nutrition Education,13(suppl.),S4 Copyright 1994. Societal Factors: Food Production and Distribution System is responsible for the availability of foods which differs from region to region and country to country. Food availability influences and in turn is influenced by the socio-economic and political systems. These serve to control the production and distribution of food in culture. Government policy may also be involved with the purchasing power of consumers through programs such as the oversight of food quality through safety standards, nutrition labeling requirements and other production programs (JoslingRitson, 1986) Lifestyle Factors: Income (limits what foods can be purchased)  ® Occupation (influences food habits in several ways, for instance: the location of the job also influence meal patterns)  ® Education (the status and self-realization phase of food use are usually, through not always dependent on higher levels of education)  ® Nutrition Knowledge (may or may not translate into knowledge based behavior, and greater influence over what someone eats than what the person knows about nutrition)  ® Ethnic identity (a distant heritage that has been modified or lost over the generations through acculturation)  ® Rural-Urban (place of residence may affect which foods people eat)  ® Religious Beliefs (depends on what religion, may have a great impact on food habits or may have no influence at all)  ® Health (specific foods are often credited with health promoting qualities, such as ginseng in Asia)  ® Physiological (age,gender,body image, and state of health) All of influence lifestyle factors are affects food habits. 1.4 Factors affecting popularity of Japanese food towards university college student The marketing mix is the set of marketing tools which often summarized as the four Ps that the firm uses to achieve its objectives in target markets (McCarthy, 2001). And most marketing professionals would say that the right marketing mix is the one that maximizes customers satisfaction and results in the highest sales or market share. Figure 3: Marketing Mix Product It is defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or a want. Step one; this product emerges will come from an analysis of its strengths, weaknesses, opportunity and threats. There are two classification of product: Tangible product  ® Goods Intangible product  ® Services For a restaurant, the goods are food and beverage outlets offered and the service is the customer service. Consequently, it is logically to include services within the definition of the product. (David Jobber) Step two; is a detailed analysis of the target market to assess the nature of the opportunity, what is its size and potential? How strong is the competition and how is it likely to evolve in the future? Step three; is research into the needs of prospective customers, what is it that customers actually want? According to Hamel and Prahalad, 1991, today, this goes beyond merely asking customers, what are the customer looking for, but creatively seeking to discover needs that customers cannot articulate because the customers are unaware of the possibilities offered by new technologies and the changing environment. Figure 4: Three Restaurant Product People will always seek a restaurant that offering excellent food, especially when the restaurant have a good service, value and ambiance. People satisfy their needs and wants with products. Thus, the product is the main thing for a company because without products there is nothing to market or sell. And when a customer decides to buy a product, the customer will look for certain characteristics. The customer will want to know how many different products that offered by restaurant, which one provides a more interesting savings and what is included in the product. Product must have the power to leave a good impression and interest so the customer will not hesitate to visit the restaurant for the second time. Price It is defined as what the product or service costs to the customer or the amount that customers are willing to pay for a product and service. In order hand, price is the only element in the marketing mix that produces revenue. And setting a price for a product is very important. Price has a very strong impact on sales volume and market share; empirical studies (reviewed in Tellis, 1988; and Sethuraman and Tellis, 1991) have shown that, for most products, price elasticity is substantially higher than advertising elasticity. The company will need to set a price that the customer can afford and willing to pay and at the same it will help the company to achieve a good level of profits. When a customer asks about the price of a product, the customer also interested in knowing is there any discounts or special promotions. Therefore, no matter how good the product, how creative the promotion or how efficient the place or distribution, unless price covers costs the company will make a loss. (David Jobber, 2004) For instance, if the price is expensive, regular students will not be able to afford it and will think to have their meals in other restaurant. Nowadays, customers are concern about the price of their food and tend to compare the price to another restaurant. The customer will evaluate whether the value of the product is worth the amount that the customer are paying, because customers are always strongly influenced by price. Price often fulfills two functions simultaneously: it reflects the sacrifice that the buyer must make in order to acquire the product or service involved and it also acts as a signal of the quality of the product (Monroe, 1990) Another consideration is where pricing have the relationship between price and perceived quality, because many people use price as an indicator of quality. According to David Jobber, the more value a product gives compared to that of the competition, the higher the price that can be charged. Price should accurately key to the value to the customer. The sacrifices that made by the customer is in order to experience the benefits of a product, thus from the restaurant itself have to give the best for the customer. Place It is defined as place or distribution as a set of interdependent organizations involved in the process of making a product available for use or consumption by customers. Or the company activities that make the product available to target customers. The dimensions of place are channels, assortment, location, inventory and transport. (Borden, 1984) For instance: Location, where customer can obtain the product so distribution channels are the key to this area. And in fact, many restaurant companies believe that location has become the most important factor to success. Warnaby and Dominic, 2004 highlight the advantages of shopping in town centers. Thus, the company will need to find ways to bring the products to customers and make the product easy to access to the customers. For instance: Convenience that is also important issue in food outlet patronage which the time and speed service is required, in order to satisfied the customers need and want. Place or distribution considerations play a major role in influencing customer motives. In the marketing of consumer goods, the role is to ensure that the product is available to the consumer when and where it is needed and in sufficient variety and quantity. Promotion It is defined as the activities that communicate the merits of the products and persuade target customers to buy or use the products. Company need to plan promotional activities properly in order to create awareness of potential customers. It is where advertising and communications are used to encourage customers uptake of the product or service. Promotion has several types of tools which are: Advertising, Sales promotion (discounts, coupons), Publicity, Word of Mouth, Personal Selling, Merchandising, Sponsorship and etc. The main reason why promotion is so important is to communicate with individuals, groups or organizations. Through promotion, the message like information about products or services can be communicated to existing and potential customers. Promotions can strengthen brand positioning. A 1985 study by Frankel and Co. and Perception Research Services found that, following exposure to adverts featuring promotions for a brand, consumers opinion of the brand( issues like quality, value and caring about customers ) improved by over 8 percentage compared to those exposed to only brand sell adverts. In other words, it must have the right facilities and services (product) and make them easily accessible to guests (place) with the proper amount of promotion and the right price. (David Abbey, 2003) Japanese food-Korean food (http://web.li.gatech.edu/~rdrury/500/writing/f2_07/benihana/compasean.htm) Japanese and Korean foods are popular and are made of similar ingredients. However, the foods have their own taste, recipe and way of eating. Even though Korean food and Japanese food seems to be similar, both of them have their specialties. Japanese food and Korean food seems to be similar because they use same ingredient. For example, both of them use onions, green onions, red peppers, raw fish, and rice. Koreans and Japanese enjoy eating raw sliced fish, which are sushi and sashimi. Sushis ingredients are boiled rice, and raw sliced fish and sashimis ingredient is just as raw sliced fish. In addition, Korean and Japanese rice is the same. However, Korean and Japanese food is not totally same. Koreans tend to make food spicier and saltier than Japanese food. The price of Japanese food is higher than that Korean food. When people eat a meal at a Japanese restaurant, they should pay lots of money for their meal. For example, the basic foods like rice, sashimi, and some sea food cost thirty-five dollars per person. However, Korean basic foods, rice, main stew, and lots of side dishes cost just ten dollars per person. Japanese fresh seafood has high valuable, so most people prefer going to a Japanese restaurant like Benihana. Nevertheless, it is expensive. Every person has his/her own appetite, someone want to eat Japanese food and the other want to eat Korean food. Both foods may seem to be similar, because they are made of almost same ingredients. However, each of them has their own recipe, taste, and style of eating. Even though Japanese food is expensive, people like to eat Japanese food. The Five Ws The 5 Whys is a simple problem-solving technique that helps users to get to the root of the problem quickly.