Marketing Essays E-Business Marketing

Marketing Essays E-Business Marketing E-Business Marketing E-business marketing is the conduction of transaction (commercial) by using the telecommunication systems. The widespread use of the internet has increased the competency of the companies to conduct their business more accurately at a high speed and with huge coverage at a minimized cost. Apart from this, it has helped in providing customized services to the target market. As a result, innumerable companies have created web sites in order to provide information and promote their services and products. E-business plays an important role in building their sales by getting an access over the people across the world (Kotler, 2002). E-marketing strategy In order to formulate an effective E-marketing strategy, it should be aligned fully with the organization’s overall business objectives. The main purpose of an e-Marketing Strategy is to generate a long term competitive advantage and focus on enhancing the performance by capitalizing on resources of enterprise and technology. Building of effective strategy requires thorough research, intense planning, experience, analysis, and deep information about the online industry. The Strategy for e-Marketing is based on the principle of offline marketing i.e. 4 Ps: Product – Price – Promotion –place, and Added 3 Ps like People – Processes – physical evidence. The uniqueness in e-Marketing lies due to its seven main features such as: Personalization, confidentiality, better Service to the Customer, Community, digital media, Sales Promotion and Security (Krishnamurthy Singh, 2005). 1. Personalization: It means identifying and recognizing the needs of the customer in accordance with trends in the market. 2. Privacy or confidentiality: in e-Marketing, this indicates that the gathered information is safe and is used in apt manner from collection to the storage of data. Privacy plays a significant role as many legal aspects are associated with the use of such information. 3. Better Customer Service: e-Marketing focuses on building the relational viewpoint and in this transactional system; Customer Service plays an important role. 4. Community: as the number of members increases, it leads to the formation of the community. Therefore, developing the community is the key role to be played in the e-marketing 5. Site or digital media: It is the location where the interaction takes place. The digital technology helps in making it accessible at any moment and place. 6. Security: as the transaction begins on the internet channels, security function plays a vital role. The security system should prevent the unauthorized access of a third party over the transaction. Therefore, it is important for the e-marketing business to develop confidence in the customers regarding the safety of the transactions. 7. Sales Promotion: in building the e-marketing, sales promotion plays a vital role, as it helps in achieving sales growth in terms of volume. Here the marketer is supposed to apply his innovation. And he is also required to use the advanced internet technologies and promotional plan (Krishnamurthy Singh, 2005). Marketing tool and technique If identified properly, marketing tools help in guarantying long term success for the organization. Review of the right target audience must be done at the initial stage. For B2C, the end user forms target audience. Therefore, proper attention must be given to identify the needs of end user. On the other hand, for B2B, the customer serves as the distributor and as a result, the marketing of this business becomes quite difficult. In B2C and B2B, customer identification and creative internet site that can attract the right customers are essential. B2C: Business-to-Consumer websites are the mediator portal between the consumers and the suppliers. They help the businesses in connecting with their customers and in keeping their loyalty. Some of the major portals of B2C website are eBay (an auction site), ZDNet (a technology market place) and Yell (an internet version of yellow pages) that exists on the internet. The eight common features of business-to-consumer website are Sophisticated session control User log-in Shopping Basket system Anywhere, anytime information More convenient and faster shopping Privacy and Security of customer information Internet Company with marketing focuses on meeting the direct needs of end customer. The internet site fulfills the needs of customer and make successful sale. The web site finds numerous ways to attract the attention of the customer. For example: Amazon.com and Dell Inc. provide very good examples of a B2C intelligent e-business success story. The benefits provided to the customers by Dell Inc. include: access to the information anywhere at anytime and a proper co-ordination and communication. It also provides its customers with the benefit of self-help service and support. It provides the opportunity of forming a partnership with a leading e-commerce player along with detailed information about the products, solutions and services (Cao, Zhang Seydel 2005). B2B: In this, the business provides several products and through the receiving business, it meets the need of the end customer. The approach followed in this business is customer-based marketing. Therefore, they focus in designing the products and services according to the demands of the customers. Initially, they market their products to the distributors and develop way for entering the market in selected products and also create the sales environment for the products so that it can easily meet the needs of the target customers. By making the use of the B2B, the portal of the company can forward the incoming business to specific pages so as to have improved order techniques, inventory control and customer needs for example: e STEEL. Therefore, the marketing tool plays a vital role in the B2B and B2C (Ramaswamy Namakumari, 2007). Difference between the B2C website and B2B website Different strategies are used in the business-to-business environment. It uses routes like: advertisement in the form of pop up, e-mail and banner advertising in business. B2B and B2C can be differentiated on the basis of the following points: Objective: E-mail in B2B business is concerned with the production of lead; on the other hand in B2C, it refers to the transaction of the sale. In B2C, after consumer reach to the landing page, the next step is the evolution to the shopping cart and checkout page, where as in the B2B, e-mail marketing campaign itself acts as a source of marketing. Permission: In B2B transaction, permission involves a guarantee that the shared information will be kept confidential and as a result, the lead will be generated in more numbers where as in B2C, dealings demand receiving permit in a dissimilar way. Here an enterprise will insure the customers that they have the power to cop out of farther e-mails (Weil, 2002). Challenge in Copyrighting: In B2B, an e-mail must have the eye catching phrase on the subject of e-mail. Where as, in B2C the WIIFM acts as an important factor. The customers need to know that there is something relevant for them. B2C transactions are easy to maintain as compared to the B2B (Weil, 2002). Conclusion Broad use of internet has led to the development of B2C and B2B. In these businesses, deep understanding of the customer is required. The use of latest technology and the proper understanding will allow huge success. Both these e- businesses have provided the customers with the convenient options. A customer can easily gain the information of the product online and can also close the sale online. In order to make e-business successful, proper E-marketing strategy should be formulated and implemented and according to the target market, the marketing tools should be used. References Cao, M., Zhang, Q Seydel, J. (2005). B2C e-commerce web site quality: an empirical examination. Industrial Management Data Systems 105(5): 645-661 Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Krishnamurthy, S. Singh, N. (2005).The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research. International Marketing Review 22(60): 605-610 Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd Revised Edition). New Delhi: Macmillan India Ltd. Weil, D. (2002). B2B versus B2C Email Marketing: Five Differentiators. Retrieved May 21, 2008 from http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/994371

School life

Every day seems never- ending. It feels like if we were at school a thousand hours instead of eight. Routine is heavy, always doing the same, waking up at 7 am then going to school at 8 am. After that we have to survive boring teachers and useless subjects for the next seven or eight hours with only a few breaks between them. Once we arrive home all we want to do is sleep. But no, we can ‘t, we got to do our homework.Teachers think we do not have enough at school so they give us work to do at home. It seems like a Joke. We have no time for our interests or hobbies such as arts like learning how to play an instrument, learning to paint or draw or whatever we want to do. Our schedule is full of things. Most of them have to do with school. All what I have said is what a student would say if I call him right now, but if he took some seconds to think, he would realize school give us lots of possibilities.Thanks to school is that we've got friends. Students often said things such as â€Å"Hey teachers, you know we have a social life, don ‘t you? † that ‘s that ‘s very rough, they (school) gave us the possibility of having a social life. Of course we got one outside school! Personally, I think that we must stay positive and see the great things school life offers. Yes, it's kind of tough but also it will be our work life. That ‘s school life porpoise, to prepared us for what is coming ext.Yes, I will not discuss sometimes It is boring, but remember all the time you laugh at school, with your friends and why not with your teachers too. School life Is hard, but it's a good thing. Nelson Mandela once said: â€Å"Education Is the most powerful weapon which you can use to change the world. † And he Is correct. Education is the key to success, and by â€Å"success† I do not only mean being a great doctor or businessman but also to reach happiness.

Greek Independence

For centuries the Greek population was completely under the Ottoman rule. The Greeks’ independence from the Ottoman Turks in 1830 did not come without hardship and suffering. Several other countries including Russia and France took sides with Greece during this fight as they felt close and connected with their culture. A nine year war was fought which eventually resulted in the Greeks gaining independence from the Turks. During this time, the Greeks had to maintain high morale and a strong disposition to be as successful as they were in the end. The circumstances they were under were difficult and harsh. Many people felt as though Greece deserved to break away from the Ottoman Empire, but some believed that the Turkish rule was not too oppressing. Most people believed that the people of Greece had great character and deserved to be free from the brutality of the Ottoman Turks. They were seen as having strong will to be independent and worked together as a country to achieve that goal. Their culture still to this day is being represented in different forms of art, for example architecture. It’s been studied for years because it served as a foundation for several other countries and is being kept alive, as opposed to forgotten. One poet, Alexandros Kalphoglou, described the Greeks as being enlightened, educated, well-rounded people. He went on to say that they were very open to and accepting of other cultures. It’s not surprising that Kalphoglou would’ve felt this way because he was a Greek Christian and most likely would be proud of his own history (Doc 4). Similarly, Percy Shelley was also a poet who believed Greek culture was essential for all other cultures to grow. She, however, was an English romantic poet. It’d be expected for her to praise Greece because romantic poets were all for the Greek revolution and independence (Doc 7). These two weren’t the only people who shared the same point of view on the Greek Revolt. While still under the Ottoman rule, Greek citizens were treated unfairly and poorly. Their living conditions were unstable and were constantly in upheaval due to the massive rebellion. The entire revolution was sparked by the lack of support shown by the Turkish rulers toward the Greeks. The bright, upbeat, and beautiful presence of the Greek culture was robbed by the Turks according to Savary, a French scholar of Greek. As a person who most likely spent a majority of the time studying Greek history, he would be inclined to respect their culture (Doc 3). Sneyd Davis, an English writer, spoke of Athens being deteriorated and everything beautiful that once existed there, vanishing. The events of what happened to the Greeks under the Ottomans can be easily related to this poem because their pride in their past was diminished. Davis is another romantic poet so I would expect to see him pro-Greek revolution (Doc 1). A majority of people were pleased with the fact that Greece did gain its independence from the Ottoman Turkish Empire. They believed that Greeks should have their arts, language, and other forms of culture restored fully so that they could regain pride in themselves. People also thought that Greek revolution would result in more successful nations in the future, which would be based on Greek tradition. A pamphlet called Greek exiles described the rise of Greek ancestors as heroes in history. It talks about how the Ottomans may have once been at power, but years later they didn’t stand a chance against the Greeks (Doc 6). In regards to Mavrocordato, it was a strong act of courage for the Greeks to take their independence and basically create their own government starting with nothing. Basically, he says that they wanted and made peace for themselves, but worked hard to get to that point (Doc 10). In an engraving created in 1828, called Greece Sacrificed, Regnier has depicted a scene where the Turks are attacking the Greeks, but not very successfully due to the fact that the Greeks are holding their ground. They’re standing for what they believe in as strong-minded individuals with a common goal in mind (Doc 11). Although most would agree that the Greek revolution was a positive thing, there are some people that are on the complete opposite side of things. These people think that the Turkish reign was not too overbearing, and that the Greeks could’ve easily stayed under their control. A Turkish sultan named Mustapha III, in 1765 made orders very clear to the governor of northern Greece to try and stop the revolts being made by the Greeks. He went on to describe the problems that the Greek population had been causing such as robberies. He thought that the Greek revolution had caused more problems than it solved, and that it should’ve been stopped early. Because of the fact that he was a sultan of the Ottoman Empire I find it almost obvious that he was against the Greeks in their revolts. Mustapha wanted what was best for his nation and people (Doc 2). In Vahid’s opinion, a Turkish governor, the revolution of the Greeks was driven by what he calls ‘drunkards,’ meaning that he didn’t take the rebellions seriously. Again, being of Turkish government, he would favor the Ottoman side of things (Doc 9). During the eighteenth and nineteenth centuries Greece was driven to rebel against their previous rulers the Ottoman Turks. Their culture and everything they took pride in was meaningless in the Turks’ eyes. They felt they had to start a revolution to gain back the rights they deserved. During this revolt, they living conditions were not as good as they could’ve been. In fact they were difficult to deal with, but this had only been a small hurdle for the Greek population who was determined to gain independence. Nothing could stand in their way, as they were a fearless, courageous nation. Finally, after suffering through nine years of antagonizing war and treachery, the Greeks gained their independence from the Ottoman Turks and started to create a government as a unified country.

Spartan Oligarchy - 1099 Words

Superior Spartan Oligarchy Superiority is defined as being of higher grade or quality. And while the Athenian democracy has been able to become somewhat of a staple in modern society, in its time, it was the Spartan’s oligarchic system that allowed them to create such a strong society. It was a society that thrived on its strong political system based around a strong military. It is undeniable that in the time in which they both existed, the Spartan Oligarchy was superior to the Athenian Democracy. The evidence is clear through the system of checks and balances and the Spartan military, as well as the faults of the Athenian democratic, proving that the Spartan oligarchy was superior to Athenian democracy. â€Å"[In government] the†¦show more content†¦Although Athenian democracy allowed for the citizens of Athens to select their own political bodies, however this may not have always been such a good idea. In the Athenian academic system the learning was centered mainly on the languages and writing.(Ancient Greece) There was not very much access to the political knowledge of the world at that time. Since there was a much smaller pool of knowledge at their disposal it did not always make sense to have people who were quite uneducated in the manor of formal government, to be selecting people to rule their city. While it did allow for all people to have a say, the rulers in Sparta were appointed at an elder age allowing them to use their previous knowledge to make decisions. While the Athenian system may select those who were capable, the Spartan system ensured that there would always be capable leaders in charge. â€Å"Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.†(Friedrich Nietzsche, Beyond Good and Evil) This is something that must be considered when looking at democracy. While one person may not have the ability to put some insane idea into fruition, a whole group of people believing together could behave very destructive consequences. Plato once stated, â€Å"Democracy... is a charming form of government, full of variety and disorder; and dispensing a sort of equality to equals and unequals alike.†Show MoreRelatedThe Political Systems Of The Hellenic World1130 Words   |  5 Pages At the time of Pericles , there were about a 1000 poleis around the Aegon, in Ionia, Italia, and in the area of the Black Sea. The political systems would vary, majority of the states would have a combination of systems at work; frequently oligarchy, with strong influence of the local aristocracy, with the addition of some undertone of democracy in the form of People s Assembly. The Greek ruling classes wanted the people to participate in the political process; they understood that it mightRead MoreAncient Greeks Vs. Ancient Greece1097 Words   |  5 Pageshistorical backgrounds. 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He threw out the debt of the poorRead MoreAthens vs. Sparta Essay1193 Words   |  5 PagesAthens vs. Sparta During the times of Ancient Greece, two major forms of government existed, democracy and oligarchy. The city-states of Athens and Sparta are the best representatives of democracy and oligarchy, respectively. The focus of the times was directed towards military capabilities, while the Athenians were more interested in comfort and culture. It was the oligarchy in Sparta that put a war-like attitude as its first priority and best met the needs of Ancient Greece. These factorsRead MoreAncient Greek And Greek History997 Words   |  4 Pagesculture. Even though they had same cultural background such as same language or same religions, their political systems were very different. There were three types of political systems adapted by ancient Greek. Athens had democracy while Sparta had Oligarchy. Corinth had Tyranny. 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