Marketing Essays E-Business Marketing

Marketing Essays E-Business Marketing E-Business Marketing E-business marketing is the conduction of transaction (commercial) by using the telecommunication systems. The widespread use of the internet has increased the competency of the companies to conduct their business more accurately at a high speed and with huge coverage at a minimized cost. Apart from this, it has helped in providing customized services to the target market. As a result, innumerable companies have created web sites in order to provide information and promote their services and products. E-business plays an important role in building their sales by getting an access over the people across the world (Kotler, 2002). E-marketing strategy In order to formulate an effective E-marketing strategy, it should be aligned fully with the organization’s overall business objectives. The main purpose of an e-Marketing Strategy is to generate a long term competitive advantage and focus on enhancing the performance by capitalizing on resources of enterprise and technology. Building of effective strategy requires thorough research, intense planning, experience, analysis, and deep information about the online industry. The Strategy for e-Marketing is based on the principle of offline marketing i.e. 4 Ps: Product – Price – Promotion –place, and Added 3 Ps like People – Processes – physical evidence. The uniqueness in e-Marketing lies due to its seven main features such as: Personalization, confidentiality, better Service to the Customer, Community, digital media, Sales Promotion and Security (Krishnamurthy Singh, 2005). 1. Personalization: It means identifying and recognizing the needs of the customer in accordance with trends in the market. 2. Privacy or confidentiality: in e-Marketing, this indicates that the gathered information is safe and is used in apt manner from collection to the storage of data. Privacy plays a significant role as many legal aspects are associated with the use of such information. 3. Better Customer Service: e-Marketing focuses on building the relational viewpoint and in this transactional system; Customer Service plays an important role. 4. Community: as the number of members increases, it leads to the formation of the community. Therefore, developing the community is the key role to be played in the e-marketing 5. Site or digital media: It is the location where the interaction takes place. The digital technology helps in making it accessible at any moment and place. 6. Security: as the transaction begins on the internet channels, security function plays a vital role. The security system should prevent the unauthorized access of a third party over the transaction. Therefore, it is important for the e-marketing business to develop confidence in the customers regarding the safety of the transactions. 7. Sales Promotion: in building the e-marketing, sales promotion plays a vital role, as it helps in achieving sales growth in terms of volume. Here the marketer is supposed to apply his innovation. And he is also required to use the advanced internet technologies and promotional plan (Krishnamurthy Singh, 2005). Marketing tool and technique If identified properly, marketing tools help in guarantying long term success for the organization. Review of the right target audience must be done at the initial stage. For B2C, the end user forms target audience. Therefore, proper attention must be given to identify the needs of end user. On the other hand, for B2B, the customer serves as the distributor and as a result, the marketing of this business becomes quite difficult. In B2C and B2B, customer identification and creative internet site that can attract the right customers are essential. B2C: Business-to-Consumer websites are the mediator portal between the consumers and the suppliers. They help the businesses in connecting with their customers and in keeping their loyalty. Some of the major portals of B2C website are eBay (an auction site), ZDNet (a technology market place) and Yell (an internet version of yellow pages) that exists on the internet. The eight common features of business-to-consumer website are Sophisticated session control User log-in Shopping Basket system Anywhere, anytime information More convenient and faster shopping Privacy and Security of customer information Internet Company with marketing focuses on meeting the direct needs of end customer. The internet site fulfills the needs of customer and make successful sale. The web site finds numerous ways to attract the attention of the customer. For example: Amazon.com and Dell Inc. provide very good examples of a B2C intelligent e-business success story. The benefits provided to the customers by Dell Inc. include: access to the information anywhere at anytime and a proper co-ordination and communication. It also provides its customers with the benefit of self-help service and support. It provides the opportunity of forming a partnership with a leading e-commerce player along with detailed information about the products, solutions and services (Cao, Zhang Seydel 2005). B2B: In this, the business provides several products and through the receiving business, it meets the need of the end customer. The approach followed in this business is customer-based marketing. Therefore, they focus in designing the products and services according to the demands of the customers. Initially, they market their products to the distributors and develop way for entering the market in selected products and also create the sales environment for the products so that it can easily meet the needs of the target customers. By making the use of the B2B, the portal of the company can forward the incoming business to specific pages so as to have improved order techniques, inventory control and customer needs for example: e STEEL. Therefore, the marketing tool plays a vital role in the B2B and B2C (Ramaswamy Namakumari, 2007). Difference between the B2C website and B2B website Different strategies are used in the business-to-business environment. It uses routes like: advertisement in the form of pop up, e-mail and banner advertising in business. B2B and B2C can be differentiated on the basis of the following points: Objective: E-mail in B2B business is concerned with the production of lead; on the other hand in B2C, it refers to the transaction of the sale. In B2C, after consumer reach to the landing page, the next step is the evolution to the shopping cart and checkout page, where as in the B2B, e-mail marketing campaign itself acts as a source of marketing. Permission: In B2B transaction, permission involves a guarantee that the shared information will be kept confidential and as a result, the lead will be generated in more numbers where as in B2C, dealings demand receiving permit in a dissimilar way. Here an enterprise will insure the customers that they have the power to cop out of farther e-mails (Weil, 2002). Challenge in Copyrighting: In B2B, an e-mail must have the eye catching phrase on the subject of e-mail. Where as, in B2C the WIIFM acts as an important factor. The customers need to know that there is something relevant for them. B2C transactions are easy to maintain as compared to the B2B (Weil, 2002). Conclusion Broad use of internet has led to the development of B2C and B2B. In these businesses, deep understanding of the customer is required. The use of latest technology and the proper understanding will allow huge success. Both these e- businesses have provided the customers with the convenient options. A customer can easily gain the information of the product online and can also close the sale online. In order to make e-business successful, proper E-marketing strategy should be formulated and implemented and according to the target market, the marketing tools should be used. References Cao, M., Zhang, Q Seydel, J. (2005). B2C e-commerce web site quality: an empirical examination. Industrial Management Data Systems 105(5): 645-661 Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Krishnamurthy, S. Singh, N. (2005).The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research. International Marketing Review 22(60): 605-610 Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd Revised Edition). New Delhi: Macmillan India Ltd. Weil, D. (2002). B2B versus B2C Email Marketing: Five Differentiators. Retrieved May 21, 2008 from http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/994371

School life

Every day seems never- ending. It feels like if we were at school a thousand hours instead of eight. Routine is heavy, always doing the same, waking up at 7 am then going to school at 8 am. After that we have to survive boring teachers and useless subjects for the next seven or eight hours with only a few breaks between them. Once we arrive home all we want to do is sleep. But no, we can ‘t, we got to do our homework.Teachers think we do not have enough at school so they give us work to do at home. It seems like a Joke. We have no time for our interests or hobbies such as arts like learning how to play an instrument, learning to paint or draw or whatever we want to do. Our schedule is full of things. Most of them have to do with school. All what I have said is what a student would say if I call him right now, but if he took some seconds to think, he would realize school give us lots of possibilities.Thanks to school is that we've got friends. Students often said things such as â€Å"Hey teachers, you know we have a social life, don ‘t you? † that ‘s that ‘s very rough, they (school) gave us the possibility of having a social life. Of course we got one outside school! Personally, I think that we must stay positive and see the great things school life offers. Yes, it's kind of tough but also it will be our work life. That ‘s school life porpoise, to prepared us for what is coming ext.Yes, I will not discuss sometimes It is boring, but remember all the time you laugh at school, with your friends and why not with your teachers too. School life Is hard, but it's a good thing. Nelson Mandela once said: â€Å"Education Is the most powerful weapon which you can use to change the world. † And he Is correct. Education is the key to success, and by â€Å"success† I do not only mean being a great doctor or businessman but also to reach happiness.

Greek Independence

For centuries the Greek population was completely under the Ottoman rule. The Greeks’ independence from the Ottoman Turks in 1830 did not come without hardship and suffering. Several other countries including Russia and France took sides with Greece during this fight as they felt close and connected with their culture. A nine year war was fought which eventually resulted in the Greeks gaining independence from the Turks. During this time, the Greeks had to maintain high morale and a strong disposition to be as successful as they were in the end. The circumstances they were under were difficult and harsh. Many people felt as though Greece deserved to break away from the Ottoman Empire, but some believed that the Turkish rule was not too oppressing. Most people believed that the people of Greece had great character and deserved to be free from the brutality of the Ottoman Turks. They were seen as having strong will to be independent and worked together as a country to achieve that goal. Their culture still to this day is being represented in different forms of art, for example architecture. It’s been studied for years because it served as a foundation for several other countries and is being kept alive, as opposed to forgotten. One poet, Alexandros Kalphoglou, described the Greeks as being enlightened, educated, well-rounded people. He went on to say that they were very open to and accepting of other cultures. It’s not surprising that Kalphoglou would’ve felt this way because he was a Greek Christian and most likely would be proud of his own history (Doc 4). Similarly, Percy Shelley was also a poet who believed Greek culture was essential for all other cultures to grow. She, however, was an English romantic poet. It’d be expected for her to praise Greece because romantic poets were all for the Greek revolution and independence (Doc 7). These two weren’t the only people who shared the same point of view on the Greek Revolt. While still under the Ottoman rule, Greek citizens were treated unfairly and poorly. Their living conditions were unstable and were constantly in upheaval due to the massive rebellion. The entire revolution was sparked by the lack of support shown by the Turkish rulers toward the Greeks. The bright, upbeat, and beautiful presence of the Greek culture was robbed by the Turks according to Savary, a French scholar of Greek. As a person who most likely spent a majority of the time studying Greek history, he would be inclined to respect their culture (Doc 3). Sneyd Davis, an English writer, spoke of Athens being deteriorated and everything beautiful that once existed there, vanishing. The events of what happened to the Greeks under the Ottomans can be easily related to this poem because their pride in their past was diminished. Davis is another romantic poet so I would expect to see him pro-Greek revolution (Doc 1). A majority of people were pleased with the fact that Greece did gain its independence from the Ottoman Turkish Empire. They believed that Greeks should have their arts, language, and other forms of culture restored fully so that they could regain pride in themselves. People also thought that Greek revolution would result in more successful nations in the future, which would be based on Greek tradition. A pamphlet called Greek exiles described the rise of Greek ancestors as heroes in history. It talks about how the Ottomans may have once been at power, but years later they didn’t stand a chance against the Greeks (Doc 6). In regards to Mavrocordato, it was a strong act of courage for the Greeks to take their independence and basically create their own government starting with nothing. Basically, he says that they wanted and made peace for themselves, but worked hard to get to that point (Doc 10). In an engraving created in 1828, called Greece Sacrificed, Regnier has depicted a scene where the Turks are attacking the Greeks, but not very successfully due to the fact that the Greeks are holding their ground. They’re standing for what they believe in as strong-minded individuals with a common goal in mind (Doc 11). Although most would agree that the Greek revolution was a positive thing, there are some people that are on the complete opposite side of things. These people think that the Turkish reign was not too overbearing, and that the Greeks could’ve easily stayed under their control. A Turkish sultan named Mustapha III, in 1765 made orders very clear to the governor of northern Greece to try and stop the revolts being made by the Greeks. He went on to describe the problems that the Greek population had been causing such as robberies. He thought that the Greek revolution had caused more problems than it solved, and that it should’ve been stopped early. Because of the fact that he was a sultan of the Ottoman Empire I find it almost obvious that he was against the Greeks in their revolts. Mustapha wanted what was best for his nation and people (Doc 2). In Vahid’s opinion, a Turkish governor, the revolution of the Greeks was driven by what he calls ‘drunkards,’ meaning that he didn’t take the rebellions seriously. Again, being of Turkish government, he would favor the Ottoman side of things (Doc 9). During the eighteenth and nineteenth centuries Greece was driven to rebel against their previous rulers the Ottoman Turks. Their culture and everything they took pride in was meaningless in the Turks’ eyes. They felt they had to start a revolution to gain back the rights they deserved. During this revolt, they living conditions were not as good as they could’ve been. In fact they were difficult to deal with, but this had only been a small hurdle for the Greek population who was determined to gain independence. Nothing could stand in their way, as they were a fearless, courageous nation. Finally, after suffering through nine years of antagonizing war and treachery, the Greeks gained their independence from the Ottoman Turks and started to create a government as a unified country.

Spartan Oligarchy - 1099 Words

Superior Spartan Oligarchy Superiority is defined as being of higher grade or quality. And while the Athenian democracy has been able to become somewhat of a staple in modern society, in its time, it was the Spartan’s oligarchic system that allowed them to create such a strong society. It was a society that thrived on its strong political system based around a strong military. It is undeniable that in the time in which they both existed, the Spartan Oligarchy was superior to the Athenian Democracy. The evidence is clear through the system of checks and balances and the Spartan military, as well as the faults of the Athenian democratic, proving that the Spartan oligarchy was superior to Athenian democracy. â€Å"[In government] the†¦show more content†¦Although Athenian democracy allowed for the citizens of Athens to select their own political bodies, however this may not have always been such a good idea. In the Athenian academic system the learning was centered mainly on the languages and writing.(Ancient Greece) There was not very much access to the political knowledge of the world at that time. Since there was a much smaller pool of knowledge at their disposal it did not always make sense to have people who were quite uneducated in the manor of formal government, to be selecting people to rule their city. While it did allow for all people to have a say, the rulers in Sparta were appointed at an elder age allowing them to use their previous knowledge to make decisions. While the Athenian system may select those who were capable, the Spartan system ensured that there would always be capable leaders in charge. â€Å"Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.†(Friedrich Nietzsche, Beyond Good and Evil) This is something that must be considered when looking at democracy. While one person may not have the ability to put some insane idea into fruition, a whole group of people believing together could behave very destructive consequences. Plato once stated, â€Å"Democracy... is a charming form of government, full of variety and disorder; and dispensing a sort of equality to equals and unequals alike.†Show MoreRelatedThe Political Systems Of The Hellenic World1130 Words   |  5 Pages At the time of Pericles , there were about a 1000 poleis around the Aegon, in Ionia, Italia, and in the area of the Black Sea. The political systems would vary, majority of the states would have a combination of systems at work; frequently oligarchy, with strong influence of the local aristocracy, with the addition of some undertone of democracy in the form of People s Assembly. The Greek ruling classes wanted the people to participate in the political process; they understood that it mightRead MoreAncient Greeks Vs. Ancient Greece1097 Words   |  5 Pageshistorical backgrounds. For example, the Spartan s society functioned under an oligarchy. This was the case because both their economic agendas and their historical foundations. From the economic perspective, Spartan s economy was primarily supported by the fees† paid by peoples they had conquered and were under Spartan control. From the historical perspective, Spartans were descendants of the Dorians, which were another gro up of conquerors and the Spartans continued their historical path. Each typeRead MoreThucydides Personal Remarks, Political Speeches1814 Words   |  8 PagesSecondly, by evaluating the speeches recounted throughout the work, it will demonstrate Thucydides’ opinion on the intrinsic faults with the Athenian democracy that stem from human nature. Finally, by examining Thucydides statements on tyranny, oligarchy, Sparta, and Pericles, it will show how Thucydides believed that the best form of government was a mixed government of democracy and monarchy that prevented deterioration into an anarchy or tyranny respectively. Before even beginning his historyRead MoreMonarchy and Tyranny in Ancient Greece Essay631 Words   |  3 Pagesknown as a king, ruled for life and passed the rule on to his heir when he died. The most famous monarchy was that of King Alexandra of Macedonia who ruled all of Greece from 336 BC. Sparta had a mixed government consisting of elements of monarchy, oligarchy and democracy. The monarchy, although not a true monarchy, consisted of two kings from separate royal tribes. These kings were subject to the will of the Gerousia and the Ephors and wielded limited power. Aristocracy comes from the Greek words â€Å"aristos†Read MoreEssay on Political Differences Between Sparta and Athens633 Words   |  3 Pagesother hand, was primarily ruled under an Oligarchy government. Though Sparta did have some democratic elements that they implemented into their government they were still recognized as being Oligarchy. Sparta was ruled by a king or at some point two kings. These two kings were from two separate families of royalty and neither of them had absolute power. The king or kings had to be consulted by the Ephors. The Ephors had a lot of power and authority in the Spartan government. They were a group of fiveRead MoreThe Peloponnesian War And The Athenian War1354 Words   |  6 Pageswas fueled by an intense rivalry between the two city states, Sparta and Athens, and was comprised of two smaller wars and one isolated expedition of expansion to Sicily. Spartans historically had always been the political, social and economic RIVALS /adversary of Athens, opposing their democratic and economic goals. The Spartans were politically apprehensive that Athenian culture prospered, for they had complete control over the Mediterranean Sea through the Delian League and were jealous of AthenianRead MoreEssay about Athens: The Superior Polis Compared to Sparta652 Words   |  3 Pagespeople, such as democracy, the Athenians led the Delian League, and Sparta created the Peloponnesian League after the Athenians created their alliance, and the Athenians changed the ways of their government many times to suit the people, and the Spartans did not. The Athenians created the idea of Democracy which is a widely used form of government today. Solon was credited as the man who created the foundation for Athenian Democracy. He changed the whole game. He threw out the debt of the poorRead MoreAthens vs. Sparta Essay1193 Words   |  5 PagesAthens vs. Sparta During the times of Ancient Greece, two major forms of government existed, democracy and oligarchy. The city-states of Athens and Sparta are the best representatives of democracy and oligarchy, respectively. The focus of the times was directed towards military capabilities, while the Athenians were more interested in comfort and culture. It was the oligarchy in Sparta that put a war-like attitude as its first priority and best met the needs of Ancient Greece. These factorsRead MoreAncient Greek And Greek History997 Words   |  4 Pagesculture. Even though they had same cultural background such as same language or same religions, their political systems were very different. There were three types of political systems adapted by ancient Greek. Athens had democracy while Sparta had Oligarchy. Corinth had Tyranny. The comparison between Sparta and Athens in terms of political system as well as cultural background will be discussed in this research paper. In ancient Greek, polis has two different meaning. First, polis means literallyRead MoreAthens V Sparta848 Words   |  4 PagesHowever, their customs and concepts differ tremendously. Generally, Sparta had a very strict military-based state, while Athens focused on the fine arts. Politically, the two city states differed in that Athens had a democracy and Sparta had an oligarchy. Although the city-states had some similarities, they had vast differences. Athens and Sparta were similar when it came to their social structures. Women’s rights and responsibilities were one of the few areas in which they were alike. In Athens

Analysis Of The Poem The Yellow Wallpaper - 1332 Words

Another way Gilman enhances unwilling imprisonment is through figurative language. The narrator describes the moonlight metaphorically: â€Å"it creeps so slowly, and always comes in by one window or another† (Gilman 293). The moonlight makes the woman behind the wallpaper become clearer night by night. This personification describes the way insanity is creeping onto the narrator. For a very long time, the moon associates with early fertility-centered societies and female power. In â€Å"The Yellow Wallpaper,† the contrast between daytime with its constant limitations and nighttime with its unpredictable freedoms are symbolized by the alternating effects of sun and moonlight on the wallpaper. During the daytime the freedom of the narrator is†¦show more content†¦It is like a bad dream† (Gilman 294). As this sentence continues, the physical abuse in it gradually gets worse, representing the the constant damage society does to female role. Even if women att empted to get up from a hit, society will just hit back harder. Comparing it to a bad dream, Gilman implies that this pattern is never-ending. For the narrator, it felt like an eternity imprisoned in her bedroom with nothing to think about except for the yellow wallpaper. Through the use of figurative language, Gilman enhances the desire to break free of confinement. Gilbar and Gubar comment upon the story: â€Å"this paper surrounds the narrator like an inexplicable text, censorious and overwhelming as her physician husband, haunting as the â€Å"hereditary estates† in which she is trying to survive†(Gilbar and Guban 125). Gilbar and Gubar uses similes to say that the paper is incapable of being explained, especially towards the narrator. However, because it is very difficult to explain, it gives the narrator and opportunity to work her brain and figure it out herself. The narrator’s husband is described as â€Å"censorious† and â€Å"overwhelming† which also describes men’s role and power, very critical and overpowering. Because her husband resembles men in societal norms, the narrator is forced to bend to his every will. One of which being to stay confined in her bedroom with no workShow MoreRelatedAnalysis Of The Poem The Yellow Wallpaper 1560 Words   |  7 Pages â€Å"The Yellow Wallpaper† provides an insight into the life of the narrator- a woman suppressed and unable to express herself because of her controlling husband- leading the reader down her fall to insanity, allowing for her inner conflict to be clearly expressed. The first person point of the view the author artfully uses and the symbolism present with the wallpaper cleverly depicts the inner conflict of the narrator, losing her own sanity due to the constraints of her current life. However, whileRead MoreAnalysis Of The Poem The Yellow Wallpaper 930 Words   |  4 PagesIn â€Å"The yellow wallpaper† the narrator described the condi tion of a woman that is a wife and a mother. Yet, at the same time she feels as if she is prisoner to these relations. Due to her mental health a physician to give her writing up along with her stressful prescribes her critical thinking. This suggestion by the physician might have been the last nail in the coffin. Coffin in which she saw her hopes buried. The story â€Å"The Yellow Wallpaper† has total of six characters. John, Mary, JennieRead MoreConcentrated Analysis of the Yellow Wallpaper by Charlotte Perkins Gilman in Light of the Critical Theory Infection in the Sentence: the Woman Writer and the Anxiety of Authorship Written by Gilbert and Gubar.1126 Words   |  5 PagesThis paper will involve concentrated analysis of The Yellow Wallpaper by Charlotte Perkins Gilman in light of the critical theory Infection in the Sentence: The Woman Writer and the Anxiety of Authorship written by Gilbert and Gubar. The theory provided in Infection in the Sentence: The Woman Writer and the Anxiety of Authorship will be briefly discussed in relation to The Yellow Wallpaper’s main heroine character and functionality of a madwoman in the fiction. This critical theory provides a perfectRead MoreShort Analyses of Some of the Best American Literature872 Words   |  4 Pagesï » ¿American Literature in Context Introduction The following analysis of these works of literature will focus on to what extents these works are representative of the time in which they were write. This refers to the social as well as the artistic or aesthetic context in which they were written. The paper will attempt to show how these works reflect the age and concerns in which they were written. 1. Charlotte Perkins Gilman: The Yellow Wallpaper. This story which was first published in 1892 can beRead MoreFemale Oppression By Emily Dickinson And Charlotte Perkins Gilman1729 Words   |  7 Pagessomething that â€Å"the mountains straight reply† (Dickinson 1211) and is a â€Å"deadly foe† (Dickinson 1211), she cannot use her power without being at her Master’s side. This is a kind of involuntary oppression of the speaker by her lover. In Dickinson’s poem â€Å"340†, or â€Å"I felt a Funeral, in my Brain†, it is the woman’s feeble inability to cope that manifests as a superficial feature of womanhood. She is weak and anyone could consider her to be a damsel in distress. Her solitude and silence sequesters herRead MoreAnalysis Of The Yellow Wallpaper Short Story1174 Words   |  5 Pages â€Å"The Yellow Wallpaper† Analysis Short Story Fiction Whether a story is fictional or not there’s a significance to the author or anything that could relate to today’s society of life, back in time, or it’s a story written to entertain the reader. Some authors write stories to tell the reader how one must look deeper into their story to be able to interpret their story to fully comprehend and to realize how the author is trying to make a point. After reading â€Å"The Yellow Wallpaper† the reader couldRead MoreThe Yellow Wallpaper, By Harriet Beecher Stowe1603 Words   |  7 PagesThe Yellow Wallpaper is a feminist piece of literature that analyzed women’s struggle in the 1900s, such as medical diagnosis and women’s roles. Over the years, women struggled to attain independence and freedom. In order to achieve these liberties, they were females who paved the way and spoke out about these issues to secure equal rights for women. In addition, these powerful females used their vulnerability to chal lenge the male domination through their literary work. The Yellow Wallpaper is aRead More##mal Characters In Bisclavret And The Yellow Wallpaper By Charlotte Perkins Gilman1408 Words   |  6 Pagescharacters. Two examples of abnormal characters in literature are the knight from â€Å"Bisclavret† by Marie de France and the protagonist of â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman. Each of these characters represent the opposite ends of the peculiar character spectrum, with the knight representing a monstrous body and the woman from â€Å"The Yellow Wallpaper† representing a monstrous personality and psyche. The ironic twist with both of these stories is that the individuals with aberrant behaviorsRead MoreA Critical Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1051 Words   |  5 Pages Patel 1 Aditi Patel 3/14/16 English 102 Esposito, Carmine. A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman Charlotte Perkins Gilman was a famous social worker and a leading author of women’s issues. Charlotte Perkins Gilman s relating to views of women s rights and her demands for economic and social reform of gender inequities are very famous for the foundations of American society in the late nineteenth and early twentieth centuries. In critics GilmanRead MoreAnalysis Of The Yellow Wall Paper1699 Words   |  7 Pagesshow throughout several of her published poems and short stories. One of her most famous works, â€Å"The Yellow Wall Paper† was written during a time of great change, in the early to mid-nineteenth century, when women were gaining more freedom politically, artistically and individually. Gilman’s first person narration in her short story, increasing insanity and depression, overpowering male dominance, disengaging marriage and symbolism of herself within the yellow wall paper, all portray that her personal

Analysis Of The Movie Father Of The Bride - 1601 Words

Chelsey Tate Mullens 4/11/16 FLM 352 Who Presents This Woman? Gender Roles in Father of the Bride â€Å"Who giveth/presents this woman?† is asked by the priest in Vincente Minelli’s 1950 film Father of the Bride and in Charles Shyer’s 1991 remake of the same name, respectively. Both films are extremely similar in content, as the remake borrows heavily on dialogue, temperament of characters, scene progression, and the overall essence of the theme of adoration between a father and his daughter, even though they are set 41 years apart. It would be foolish to say that post-war 1950s gender roles of the original film are the same of those of 90s remake, but regardless of the vast societal progressions and gradual increase of women’s rights from the 50s to the 90s (and now) there is still a subconscious stereotype of a â€Å"traditional† family that conforms to the ideas of gender roles that live within films of today. Both versions of Father of the Bride tell the same story of a loving, but overprotective father (Stanley Banks, played by Spencer Tracey in the original film and George Banks, played by Steve Martin in the remake) reluctant to cope with the fact that his daughter (Elizabeth Taylor as Kay and Kimberly Williams as Annie) is getting married and thus, growing up, or, leaving one man to go live with another. In addition to this life crisis, each father becomes increasingly and comically preoccupied with the diminishing contents of his wallet rather than the actual planningShow MoreRelatedCharacter Analysis Of The Princess Bride And A Pair Of Tickets1744 Words   |  7 PagesTheir Quest to Find Themselves in the Face of Adversity: An Analysis of The Princess Bride, Divergent and â€Å"A Pair of Tickets† and How Vampirism and Quests make the stories what they are. Writing a story is difficult. In the stories The Princess Bride by William Goldman and â€Å"A Pair of Tickets† by Amy Tan, and the movie Divergent Directed by Neil Burger there are three very similar women who must find their path in life. In The Princess Bride, Buttercup has to find her way to being with Westly, herRead MoreSummary Of Marrying Absurd By Joan Didion987 Words   |  4 PagesIn the story â€Å"Marrying Absurd,† Joan Didion scrutinizes the Las Vegas wedding industry critically with the analysis of how ludicrous Las Vegas wedding industry has become. In her articulations, Didion portrays to the readers how cheap the wedding industry is making a mockery of the sanctification of the marriage. Didion applies various effective techniques and details to pass her impression of Las Vegas giving her opinions on its values within the marriage environment. 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Reflective Practice Communication Skills

Question: Discuss about the Reflective Practice for Communication Skills. Answer: Introduction Communication is one of the most important elements that should be given much consideration in every individual interaction. The approaches in which an individual interact with people, they are connected or have a common goal to share with influences the kind of interactive relationship they will have. Communication is inclusive of both verbal and nonverbal communication (Broadbent, 2013). However, non-verbal communication may send a lot of information to another party. Best communication behaviors are influenced by the formation of effective communication skills traits. Some of the communication skills traits are inborn while others are learned. Developing effective communication skills especially from a younger age is essential as it helps the youths prepare for future interactions both socially and in the global market. It is significant to note that students who are equipped with excellent communication skills stand a better chance to grasping better employment opportunities and passing interviews as compared to students with poor communication skills. Development of effective communication skills will require students to be more acquainted to communication diagnostic tools. Communication diagnostic tools are described as the tools that individuals should emphasis on so as to enhance their communication skills (Swineford et al.2014). Some communication diagnostic tools include Johari Window, Communications Style Questionnaire, Assertiveness Questionnaires, role play activities and practice. Communication Diagnostic Tools Johari Window is a communication replica whose functionality is to enhance proper understanding among two or more individuals (Reece Reece, 2016). Johari window communication tool was developed with two key ideas. The first approach argues that people can build trust with others when they can disclose information about themselves. The second idea explains that feedback from other people or experts can help one to learn about him/her and therefore come into requisites with their personal problems. Communication style questionnaire is an interaction model that is meant to help people develop and grow their communication techniques (Hmlinen, Luoma Saarinen, 2013). The communication style questionnaire as a tool for effective communication development is aimed at helping individuals to test their communication quality at a personal level and also that of others. The importance of communication style questionnaire includes; helping people to develop their perspective, it enables individuals to discover their learning strengths and that of others (Ma Oxford, 2014). Communication questionnaire also helps in personal plan development and how to achieve their potentials with regards to communication. Communication questionnaires thus serve the role of assisting natives to develop better methods of interacting with other people as they can identify how they communicate (Gee, 2014). Assertive questionnaires use communication models geared towards helping an individual develop self-esteem and confidence while at the same time mentoring individuals towards self-understanding. Assertive questionnaire as a communication model primary significance lies in its ability to convince individuals to speak for themselves without any fear as it encourages aggressiveness (Cooper, 2015). Role play activity is a communication model that helps individuals mainly students to prepare for difficult conversations and situations. The design often occurs among two or more individuals who act out roles with intent of exploring certain specified conditions (Barker, Quennerstedt Annerstedt, 2015). Role play assists in building up experience and self-confidence especially in handling real life situation that requires an efficient communication application. Practice is a diagnostic communication technique whose aim is to help people develop better communication skills. The method can be applied by use of various methods. One of the common ways of enhancing communication through practice is by training whereby individuals are trained on different effective communication approaches. In schools, teachers help students develop effective communication by engaging them in debating, public speaking, and participation in other co-curriculum activities that require an interactive engagement (Ang, 2015). Role play can be used in the following steps respectively; identifying a situation, elaborating about the situation, allocation of functions, Using Communication Styles to Analyze Communication Diagnostic Tools Johari window can be used in enhancing both verbal and nonverbal communication skills. Johari window as interface designs can help in developing effective listening skills and better use of nonverbal communication techniques such as the use of gestures in communicating to people. The diagnostic tool is best for use among all individuals, through Johari window I can get feedback from people on my communication skills and thus find it easy to correct on my weaknesses (Quinn et al..2014). Communication style and assertive questionnaires will help me in developing communication skills such as confidence and built up of my self-esteem. Through build, up confidence, I will be able to present myself both verbally and nonverbally without fear quickly. Communication style questionnaire will also help me built up on communication skills give me a hand to understand others and be tolerated with other people way of life and conduct. The questionnaires are therefore important in developing communication skills such as understanding, tolerance, self-esteem and confidence (Daft, Richard, and Dorothy, 2013). Role play activity and practice will help me develop effective communication skills such as relaxation, confidence, and self-belief. Through role play, I can deal with nervousness during difficult conversations. Thus dealing with nervousness will help me relax and built on confidence. Through role play, I am also able to gain self-experience that will assist me in being assertive as I will be able to believe in myself as an individual and develop aggressiveness. Practice will also help me in developing both verbal and non-verbal communication skills as through continuous practice I can evaluate myself and at the same time receive feedback from people thus leading to the development of better communication skills traits. Communication Issues That Require Development The two primary communication skills that need developments are practice and role play. Practice as a communication diagnosis needs to be continually developed so that it is in line with modern communication trends. Development of method should be influenced by globalization which has led to changes in technology and cultural modes of communication (Cornelissen, 2014). Roleplay should be developed to suit professional standards, and this is an implication that only experienced and qualified personnel should be allowed to mentor students on role play roles. People can gain better experience when trained by qualified personnel than nonprofessionals. My Recent Professional Interaction Recently, I was assigned the responsibility of representing my school in project presentation outside the country. This was a fulfilling opportunity for me to develop my talent in public speaking. Two months ago, I had the chance to work as a social worker at a hospital in my town. My roles involved counseling and dealing with other social issues reported by patients. Relations between My Professional Interactions and Communication Issues Requiring Development Through my professional interactions, I realized that practice still required development. For instance, during my project presentation, I had to be confidence and audible so that everyone would understand what I was explaining to them. This was made possible by continuous practice before presentation of the project. I also realize that I was not nervous as I had participated in a role practice. During my apprentice as a social worker, I had to exercise a high level of self-esteem and also to be tolerant with the patients as they were from different backgrounds. Understanding the patients and effective listening to their problems were my essential communication skills as I was playing the role of a professional social worker. Through the two interactions, I realize that personal communication development is crucial as it precipitates development of self-esteem, understanding, confidence and patience. Concepts of Practice Effective communication practice requires the application of various communication concepts. Best communication practices can help people even the most reluctant individuals to become better effective communicators. There are different concepts of practice in communication. Some of these concepts include; being relatable, use of emphasis to communicate key points, active listening, and customization of communication styles for each employee and ensuring audience comfortability. Other methods include asking questions before one speaks and being available. Being relatable as a communication practice requires an individual to be well acquainted with people that they work with or share a common goal. Some of the relatable actions that one can apply in developing effective communication skills are making exceptional efforts of getting to know your colleagues at a personal level (Gasparini, 2014). This may include engaging in informal chats or showing interests on their livelihood. Use of emphasis to communicate key point is an effective communication practice that enables the audience to realize the importance of the point being conveyed to them. This creates a better understanding and also increases self-esteem and confidence of audience as they can confidently apply what they have learned without fear. Emphasis is created through repetition of the main key points. A trainer can also use focus on certain key point by using them as slogans in events or any other relevant meeting places. Active listening is a strong communication practice as it sends a message of tolerance during a conversation. It is advisable for individuals to frequently listen to other people matters of concern even if they may look dull. Active listening enhances confidentiality and enables individuals to practice patience and tolerance. Customization of communication styles for each employee is an equity approach. This model of practice is based on the argument that workers or people that we interact with regularly are different from each other and we can therefore not use one approach in dealing with them (O'Sullivan Partridge, 2016). Ensuring audience comfortability, on the other hand, means using words and language that is best understood by audience and people associated with you during a communication pattern. Asking questions before one speaks is a communication practice that discourages assumptions and encourages awareness creation (Omilion-Hodge Baker, 2014). Role Play Activity Concepts Role play is a communication diagnostic tool that requires individuals to engage in a speaking activity. Effective communication is best developed when people can speak and express themselves (Light McNaughton, 2014). During a role play, an individual is expected to put themselves in someone else's shoe or fit into an imaginary situation. Theoretically, role play helps individuals develop self-confidence as they can get used to some awkward conversation through practice (Akey, 2016). Role play concepts can be both theoretical and practical. The useful concept of role play includes; acting and being an imaginary person (Barber et al. 2016). Acting is a role play idea where individuals put themselves in the shoes of someone else and try to portray behaviors of the persons. Role play is essential in helping an individual in developing high self-esteem and confidence. Through acting, individuals get an experience of easily doing things that they were not able to do before. For instance, through role play, people or even students can learn on how to express and defend themselves. Self-expression is one of the most important keys to winning a job interview or clients for business personnel. Acting as a role play is, therefore, an important tool for developing effective communication skills that can be used both formally and informally. Besides, putting yourself in other people shoes will enable me to practice tolerance and patience with other people. Tolerance and pati ence are key professional concepts required of every individual at the workplace or in any organization. Another role play concept is imaginary people, in this concept an individual practice on a behavior of fitting into someone shoes. Imaginary role play is most commonly used in schools to help students develop effective communication patterns. During the imaginary process, students are often allowed to take in the opinion of others. Some activities that students engage in during an imaginary process include debates and public speaking; these activities often help students in developing communication skills such as being audible, maintaining nonverbal conduct with people they are addressing and develop self-confidence. Role-play can also be developed through a theoretical situation concept. During this process, the use of functional language for various situations is often expressed and practiced through role play. For instance, arranging and distribution of important office documents to different stakeholders at their residence or workplace is an example of a role play by staff. Theoretically, it is agreed upon by psychologists that learning can best be improved when individuals especially the preschool children are involved in memorial and engaging activities. However, role play does not only apply to children but people of all ages. Roleplay should be encouraged because it is fun, allows people the chance to express themselves and broadens the reasonable relationship to include external relationships. Roles play also enable people to understand the consequences of their behaviors. Through role play, professionals can develop theoretical and practical approaches to dealing with conflicts as role play helps in identifying problem options and solutions. Role play is valuable as it allows people to make mistakes in a nonthreatening condition. This is because it permits people to test various solutions until they come up with a more appropriate solution (Baile Blatner, 2014). For instance, in schools students are given a chance to compete in public speaking through the different level. Due to motivation, most students often struggle to continuously update their presentation skills until they are convinced they have earned the best skills for presentation. Practice and role play as diagnostic communication tools requires implementation of effective techniques that will ensure that the tools are well developed and can be easily understood. The following are action plan methods for the diagnostic communication tools. As an action plan practice can be developed through various techniques. First practice can be developed through training. Training can either be through learning or through attending training workshops. For instance, one can practice effective communication skills but enroll for short courses programs whose aim is towards enhancing communication skills. Such course titles are Developing effective communication relations" and communication and public relations courses.' Undertaking such courses will enable people to acquire skills that are required when communicating. Achievement of effective communication skills through training and learning in an institution can be measured in several ways. One way is through making the students do both practical and theory in exams so as to test their understanding. The second way is through observing students daily interactions with others after the lessons and during the institutionally based programs. Another mode of active communication practice is to read articles and journals, watching and listening to sources that guide on the development of effective communication techniques. Continuous books reading habit enable individuals to gain knowledge and also to learn from others people achievements and mistakes (Fischer OConnor, 2014). People mainly students or employees at the workplace may decide to form a small group which can help them develop each other communication techniques. For example, during the group meeting, everyone should be allowed to participate so as to get an overview of the presentation quality after which a feedback should be realized. Feedback release enables people to identify their mistakes and come up with solutions to their issues. For instance, comments on poor presentation will push a worker or student in getting to know how a quality performance should be conducted. Over time, the person will be able to gain confidence in presentation due to awareness of the communication techniques. Success in these situations measured when an individual can present themselves in front of people without nervousness or fear of making mistakes. Role play can be developed through maintenance of personal journals whereby students keep detailed information of what they have learned pertaining certain actions on their journals. This will help the students to reflect on what they have learnt easily. Another mode of developing role play is through developing reading and research plan before they embark into any acting role activity. For instance, students, who want to learn on how to communicate to a large crowd should first consult different reading sources on the topic, summarize the information they get then act out for others. This will help them to easily remember what they have learned and also act as a point of emphasis (Luna, 2015). Reading of self-help books will also assist individuals in developing the imaginary process during a role play. Self-help books are meant to acquaint individuals with divergent ideas that will improve on their imaginary process. Role play can be measured by observing people actions and reactio n towards certain situations and on how people involved in a role play handle difficult communication processes. Both role play and practice requires an identification of mentors who will help individuals develop their desired effective communication techniques. In an institutional setting, the teacher is always the mentor while in a role play or during a training process the supervisor is always the mentor. Individuals may also decide o have personal, professional mentors who will help them develop their communication skills and guide them through various problem-solving techniques. References Akey, B. C. A., Jiang, X., Antwi, H. A., Torku, E. (2016). Evolution of Diversity Management projects Among Multinational Firms: Lessons from Developing Economies. Ang, S. C. (2015). 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John Wiley Sons. Reece, B., Reece, M. (2016). Effective human relations: Interpersonal and organizational applications. Cengage Learning. Swineford, Thurm, Baird, Wetherby Swedo, S. (2014). Social communication disorder: a research review of this new DSM-5 diagnostic category. Journal of neuron developmental disorders, 6(1), 41.