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1.Programme Content The curriculums that ICM and IBS offer be very dissimilar. This chapter discusses the advantages and disadvantages of each course of instruction and how this can influence Kikkomans decision. 1.1. supranational School of communicating and Media (ICM) 3.1.1Advantages of the syllabus The School of Communication and Media is international and intercultural. To study in this rapidity means that you are working on a race in a talk family in general or private sector. The study takes four year including a semester abroad and a semester working in a conjunction (internship). The whole study is in English and focuses mainly on the communication skills. Because it is an English programme, there are a grant of international students, thus creating an intercultural environment. This is very important for the study because the students match how to communicate on a daily basis with diverse cultures. Introduction to Intercultural Communication is a subje ct given in the first trimester of the first year. This shows that the school takes the intercultural communication very seriously. Also, compared to IBS, ICM offers oft language courses. One of the questions asked during the survey is if the student could speak Japanese. 3% of the students can.

Kikkoman is a Japanese company, so this might raise keep out to interest since this percentage is higher than the 2% from IBS. (Appendices, Survey, question 2) 3.1.2.Disadvantages of the programme At the end of the four-year bachelor at ICM students specialize in iodin of the two offered topics, European Public Affai r or International Business Communication. B! oth are very communication found specialties. An international company, like Kikkoman, needs employees who are specialised on communication but also in different areas. A broader specialisation would be missing when working with a planetary company. Based on the surveys it is also clear that students are non very interested in Japan (Appendix, Survey, question 3)....If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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